African Food Interest and Availability in Italy
We are exploring the possibility of bringing delicious, high quality African food to Italy. Please help us by providing some background on yourself, your food preferences, and your interest in these types of foods.
What is your age group?
18-25
26-35
36-45
46-55
55+
How many years have you lived in Italy?
0-1 years
1-2 years
2-4 years
5+ years
Born in Italy
What country are you originally from in Africa?
Please Select
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic (CAR)
Chad
Comoros
Congo, Democratic Republic of the
Congo, Republic of the
Cote d’Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Eswatini
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Tanzania
Togo
Tunisia
Uganda
Zambia
Zimbabwe
What is your current occupation?
What is your average household monthly income?
Under €500/month
€500-€1000/month
€1000-€2000/month
€2000-€5000/month
€5000+/month
How many people are in your household?
1 person
2 people
3-5 people
6-10 people
10+ people
How many members of your household are of African origin?
All are African
More than half are African
Less than half are African
Back
Next
Save
Your Food Preferences
Please tell us a bit more about the types of cuisines you currently eat.
How often do you eat African food?
Daily
Weekly
Monthly
Rarely
Never
When you eat African food, do you prefer cooking it yourself of buying it ready to eat?
Home cooked
Ready to Eat
Other
If you eat ready to eat food, where do you find it?
Instagram
Facebook
Whatsapp
Other
Which African dishes do you consume most frequently?Your answer
Are there any specific African foods you struggle to find in Europe?
Back
Next
Save
Your Shopping Habits for African Foods
Tell us more about how you typically find African foods today
Where do you currently buy African foods?
Local markets
African store
Online
I ship directly from Africa
Other
How often do you purchase African foods?
Daily
Weekly
Monthly
Rarely
What most influences your choice of where to buy African food?
Price
Convenience
Variety
Quality
Other
Do you prefer to buy in bulk or small quantities?
Bulk
Small quantities
On average, how much do you spend on groceries each month?
Less than €50/month
€50-€100/month
€100-€200/month
€200-€300/month
€300-€400/month
€400-€500/month
On average, how much do you spend on African foods specifically each month?
Less than €50/month
€50-€100/month
€100-€200/month
€200-€300/month
€300-€400/month
€400-€500/month
Back
Next
Save
For the next few questions consider a liquid jar of sauce like this one that makes 6 servings of Nigerian Stew, Egusi Soup, or a similar type of food.
At what price (in Euros) is this product so inexpensive that you'd question the quality and consider not buying it?
At what price (in Euros) do you think the product is a bargain—a great buy for the money?
At what price (in Euros) would you think the product is getting expensive, but you still might buy it?
At what price (in Euros) would you begin to think the product is too expensive?
Back
Next
Save
For the next few questions, consider a dry packet of spices like this one that makes 4 servings of Egusi Soup, Jollof Rice, or a similar type of food.
At what price (in Euros) is this product so inexpensive that you'd question the quality and consider not buying it?
At what price (in Euros) do you think the product is a bargain—a great buy for the money?
At what price (in Euros) would you think the product is getting expensive, but you still might buy it?
At what price (in Euros) would you begin to think the product is too expensive?
How much do you think about price when purchasing African food products?
I do not consider price
1
2
3
4
I primarily consider price
5
1 is I do not consider price, 5 is I primarily consider price
Back
Next
Save
Online shopping experience
Have you ever purchased African food products online?
Yes, often
Yes, occasionally
No
If yes, what was your experience like while shopping for African foods online?Your answer
What do you look for in an online African grocery store? (e.g., delivery options, product range, user interface)Your answer
How likely are you to buy African food products online in the future?
Not likely
1
2
3
4
Extremely likely
5
1 is Not likely, 5 is Extremely likely
If you have children, do they eat African food?
Yes, often
Yes, occasionally
No
How important is it for you to pass down African culinary traditions to your children?
Not important
1
2
3
4
Extremely important
5
1 is Not important, 5 is Extremely important
Back
Next
Save
Other feedback of hopes
Please tell us anything else that you would like to see regarding availability of African food
What improvements would you like to see in the availability and variety of African food products in Europe?Your answer
Are there any specific African food brands or products you would like to see in an online store?Your answer
What would encourage you to become a regular customer of an online African grocery store?
Save
Submit
Should be Empty: