Primary Purposes of the Job
1. Content Generation: Create high-quality written and visual content across the company's social media platforms, blog, and newsletters.
2. Digital Marketing Strategy: Collaborate with company directors to develop and implement a comprehensive digital marketing strategy.
3. Social Media Management: Manage Reside's social media feeds, engage with the audience by replying to comments, and foster overall engagement.
Key Tasks
1. Video Content Production:
- Record and edit video content that is adaptable to various channels.
- Create property tours (long-form for listings, short-form for social media).
- Develop local area and community content for the website and social media.
- Produce educational content covering local market insights, consumer advice, legislative updates, and information on our services and products.
- Document behind-the-scenes activities for social media, newsletters, and the website.
- Create 'Meet the Team' videos and landlord testimonials as opportunities arise.
2. Photography:
- Conduct property photography and create floor plans for listings.
- Capture general photos of the office, team and local area for website and social media use.
3. Written Content Creation:
- Utilise a combination of in-house expertise and AI to craft content for the company blog and newsletters.
- Develop consumer guides for our Knowledge Hub, enhancing the market appraisal process.
4. Social Media Feed Management:
- Drive engagement and interact with the audience on platforms like Instagram, Facebook, YouTube, TikTok, and Google Business.
Critical Results/Objectives
1. Digital Dominance: Establish a commanding online presence to ensure that searches for Reside or 'lettings in Bath' yield impressive, educational content.
2. Visibility and Trust Building: Enhance company visibility and personal brand trust, increasing market appraisals and improving conversion rates.
3. Online Following: Grow our online following to a level where it becomes a selling point, transforming property launches into coveted online events.
4. Client Retention: Share frequent content showcasing our work and team to improve client retention.
5. Enhanced Client Service: Offer superior property marketing, flexible scheduling, and complimentary reshoots for properties needing a boost.
Person Specification
1. Photography and Videography: Proficient in shooting and editing.
2. Social Media Savvy: Strong understanding of various social media platforms.
3. Open to Learning: No prior industry experience required; willingness to learn about the property sector.
4. Proactive and Driven: Eager to take initiative and engage with team members for impromptu content creation.
5. Raw Skills and Attitude: Focus on inherent talent and mindset; training will be provided.
Reside is committed to investing in talent and fostering a creative and dynamic work environment. If you are passionate about content creation and eager to impact the digital space significantly, we welcome your application.
This is a full-time, permanent position. Core hours are Monday to Friday, 9am – 5.30pm.
Salary: £25-30k per annum