SM Audit Form
Let's take a deep dive into your social media presence!
General Information
Name
*
First Name
Last Name
Email Address
*
example@example.com
Business Name
*
Business Industry
Website URL: if Applicable
Social Media Platforms Used: (Check all that apply)
Facebook
Instagram
LinkedIn
TikTok
Other
Social Media Goals: (Check all that apply)
Increase brand awareness
Improve customer engagement
Generate leads and sales
Build community
Other
Type a question
Profile Evalution
For each platform listed above, answer the following:
Username: Profile picture: Is it professional and high-quality?
Please Select
YES
NO
Bio: (Yes/No) Is it clear, concise, and engaging?
Please Select
YES
NO
Cover photo: (Yes/No) Is it visually appealing and relevant to your brand?
Please Select
YES
NO
Call to action: (Yes/No) Does it tell viewers what you want them to do?
Please Select
YES
NO
Content & Posting
How often do you post on each platform?
What types of content do you typically post? (Images, videos, text, articles, etc.)
Do you use a content calendar or scheduling tool?
Do you track your post engagement metrics? (Likes, comments, shares, etc.)
What are your top-performing posts (if any)? (Provide links or descriptions)
Audience & Engagement:
Back
Next
Who is your target audience on each platform? (Age, demographics, interests)
Do you respond to comments and messages promptly?
Do you run contests or giveaways to engage your audience?
Have you encountered any negative feedback or negative reviews? (If so, how did you handle them?)
Paid Advertising:
Do you currently run any paid social media advertising?
If yes, what are your goals for your ad campaigns?
What is your ad budget?
Do you track the performance of your ads? (Click-through rate, conversions, etc.)
Additional Information:
What are your biggest challenges with social media?
What are your overall goals for your social media presence?
Thank you for completing this Social Media Audit Form!
Submit
Should be Empty: