Logo and Branding Questionnaire

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Thank you for selecting us for your branding and logo design project! We’re thrilled to work with you and help bring your vision to life.

To ensure we tailor our services to your unique needs, please take a few moments to complete this questionnaire. While it may seem detailed, the information you provide is essential for creating a design that truly reflects your goals. Whether you have a fully formed vision or are just beginning to explore ideas, feel free to share as much—or as little—as you’re comfortable with. If any questions feel unclear, no problem—you can skip them, and we’ll guide you every step of the way.

The more details you provide, the better we can offer an accurate quote and deliver a standout final product. Rest assured, all information you share will be handled according to our privacy policy.

Let’s get started!
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Name
First Name
Last Name
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Email
example@example.com
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Phone Number
Please enter a valid phone number.
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How did you hear about us?
Search Engine
Recommended by a friend or colleague
Social Media
Blog
Other
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What is the full name of your company to be used on your branding/logo?* This field is required.
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How/why did you choose your business name?
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Tagline or slogan (if any):
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Website or social media links:
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Please describe what your company does, plans to do, or products and services.
Please include the products or services you will provide.
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Who is your target audience? (Age, gender, location, interests)
Please be as specific as you can. Include age, demographics, gender, interests etc.
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Who are your competitors?
Please provide website links where applicable
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What do you like about your competitor's branding/logo?
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Are there any logos from other brands that you admire? Why?
Please include web links to the logo(s)
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What is the main goal of your new logo? (e.g., refresh brand, attract new audience, stand out in market)
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How would you describe your brand in 3–5 words? (e.g., modern, playful, luxurious, professional)
Huge
Large
Normal
Small
Ok
Ok
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Preferred logo type:
Wordmark (text only)
Lettermark/Monogram (initials)
Symbol/Icon
Combination (text + icon)
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If your logo requires a Symbol/Icon, please describe any ideas you wish to include.For example: tree, eyelashes, flowers, apple, bird, etc.
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Do you have a style in mind for your branding/logo? Select all that apply:
Abstract
Classic
Corporate
Creative
Dynamic
Elegant
Flat
Geometric
Hand-drawn
Iconic
Minimalist
Retro
Sophisticated
Techy
Vintage
Futuristic
Grunge
Luxurious
Organic
Quirky
Playful
Professional
Rustic
Traditional
Typographic
Whimsical
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Do you have a specific font in mind for your branding/logo? *Choosing one allows us to create a stronger, more cohesive brand for you.
I DO NOT have any specific fonts in mind.
Serif Fonts: These fonts have small lines or strokes at the ends of larger strokes in letters or symbols. Examples include Times New Roman, Georgia, and Garamond. They often convey a sense of tradition, respectability, and reliability.
Sans Serif Fonts: Sans serif fonts do not have the small lines at the end of strokes. Examples include Arial, Helvetica, and Calibri. They are often used to convey a sense of modernity, simplicity, and cleanliness.
Script Fonts: These fonts mimic handwriting and calligraphy. Examples include Pacifico, Brush Script, and Allura. They can convey elegance, creativity, and friendliness.
Display Fonts: These fonts are more decorative and are used for small amounts of text. Examples include Impact, Comic Sans, and Algerian. They can convey uniqueness and are often used for emphasis.
Monospace Fonts: Every character in these fonts occupies the same amount of horizontal space. Examples include Courier, Consolas, and Roboto Mono. They can convey a technical, typewriter-like aesthetic.
Handwriting Fonts: These fonts mimic casual handwriting. Examples include Indie Flower, Amatic SC, and Permanent Marker. They can convey informality and creativity.
Blackletter Fonts: These fonts are characterized by ornate lettering with intricate lines and are often used in newspapers and diplomas. Examples include Old English Text MT, Fraktur, and Cloister Black. They can convey a sense of history, tradition, and formality.
Other
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Specific Colour #1 (click the colour, and then select advanced).
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Specific Colour #2 (click the colour, and then select advanced).
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Specific Colour #3 (click the colour, and then select advanced).
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If you don't have 'specific' colours in mind, what are your general colour preferences for your logo?Example: neutral tones, earthy greens, pastel pinks and blues etc.
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What colours do you want to avoid?
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Are there any existing brand elements, colours, words, or icons from any current marketing materials (if those exist) that should be incorporated into the design?
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Your logo will be used on:
Online (Website, social media, online advertising, banner ads, etc.)
Print (Business cards, gift vouchers, brochures, etc.)
Merchandise (Mugs, pens, etc.)
Clothing (T-shirts, pants, etc.)
Packaging (Boxes, parcels, tissue paper, etc.)
Other
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Any additional notes or requests?
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Large
Normal
Small
Ok
Ok
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When do you need the final product delivered?
Date
Month
Day
Year
Should be Empty: