Launchpad Expectations Agreement

Your Quarterly Net Promoter Score (NPS) Feedback Is Mandatory* This field is required.We utilize NPS to measure ourselves and how happy you are with our services and your campaign's results. We expect that you will fill out this quarterly survey and give an accurate rating on how we're doing. Don't sugarcoat things. The NPS Survey is a simple 1-10 rating on how satisfied you are with our services.

I Understand

Quarterly Calls Are Required, Monthly Calls Are RecommendedPlease take advantage of our monthly calls! Usually, around Month 7 is when clients stop attending these calls. This is a problem because we can't keep enhancing and being a first-mover in your market. Your consistent feedback allows us to make great decisions to help grow your law firm. If you give us an unexpected call, we may be in the middle of working on a few different projects. Can't attend these calls? Please delegate these calls to someone else.

I Understand

Emails From SMB TeamBill & Andy have tons of content so that you can be up to speed on the latest legal marketing trends on a weekly basis. This is how you also get informed if we have any upcoming virtual & in-person events. If you unsubscribe from this email list, you will be missing all this! We have the option to opt you out for fewer emails a week, so please reach out to success@smbteam.com.

I Understand

Launchpad Package Details* This field is required.With Launchpad, your fees are dedicated to coaching services, and you get free management of Local Service Ads as a bonus. If we can't run Local Service Ads for your firm, we'll use a different ad format.

I Understand

Sales Phase: No Guarantees on Timelines or Returns* This field is required.During the sales process, we cannot guarantee a specific timeline or ROI as we require additional information during the onboarding and strategy phases to understand your firm's approach and determine these factors fully.

I Understand

No Pause Policy* This field is required.As a service-based business, we do not offer "pauses" to your SMB management fee. If you have a unique situation, please email success@smbteam.com and we will help find a win-win solution.

I Understand

Professional Conduct Expectation* This field is required.You are required to maintain professionalism in all interactions and communications with team members. Failure to meet this standard may lead to escalation to our executive leadership team, who will assess the next steps in our partnership.

I Understand

Our Email, Call, And Text Response TimeOur email response time is 2 hours as long as you cc success@smbteam.com. We have team members monitoring this email inbox.

I Understand

Communication ManagementWhile members of your team may share their cell phone numbers, we ask that you focus your correspondence with us on email rather than text messages, so that we can more effectively keep track of discussions and feedback and to facilitate better coordination with the rest of our team.

I Understand

Trust Our Process, It Works Over TimeAfter investing millions in advertising and creating 6,000 campaigns, we've honed our process to boost traffic and effectively convert leads into clients. In most cases, sticking to our established method is the key to success. We'll consider exceptions on a case-by-case basis.

I Understand

Pivoting Services or Strategy* This field is required.If within your contract term you find that you are on to the wrong mix of services, we may pivot you to a different package or strategy tailored for your firm.

I Understand

Account Manager TransitionWe hire from within. With that comes promotions and delegation for our team. What does that mean for you? We are committed to only hiring the best of the best. Your account manager may change during your time here at the SMB Team. This (potential) transition has no impact on your program performance or the communication that you have with our team.

I Understand

Maximizing Your Marketing ROI* This field is required.SMB Team is the only one in the industry that is offering ROI-driven marketing reporting. Our focus is on delivering insights into what generates signed cases, rather than merely clicks. To leverage our distinctive approach to ROI-based marketing, all you need to do is provide us with your signed cases quarterly. By sharing this data with us, which includes the names, phone numbers, and email addresses of your signed clients, we can analyze the effectiveness of your marketing efforts in driving revenue.

I Understand

Continuous Learning and AdaptationWhen partnering with us, you embark on a learning journey. What proves successful for one client in a specific practice area and geographic region may not yield the same results for you. Therefore, we will conduct multiple campaign tests and optimizations to find the most effective strategies tailored to your unique needs. Additionally, we prioritize adapting and evolving our strategies over time, as Google favors change and staying ahead of the curve is crucial for sustained success.

I Understand

Rapid Innovation and Accountability* This field is required.As the leading law firm growth company, we pride ourselves on our unmatched innovation. Our ability to move swiftly enables us to stay ahead of the competition. However, due to the fast-paced nature of our work, there may be instances where things break or unexpected challenges arise. In such cases, our dedicated team takes full accountability and commits to rectifying any issues promptly. We prioritize making things right for you, ensuring your satisfaction and success throughout our partnership.

I Understand

Paid Ads Expectations* This field is required.1) Paid Advertising leads do not always come in at a steady pace. There may be periods of time where you won't get any leads. Then you may get 3 of the highest quality leads all in a row. For this reason, it is important to zoom out when assessing ROI so that we're not changing a strategy that is already working. 2) Many times, users will find your law firm through paid advertising. They will then conduct more research and then convert through your Google My Business or website. 3) We can't control the number of cases you get every month because that depends on factors such as your brand and intake process. But we can control impressions, search terms, cost per click, etc. These are all KPIs that lead to a case! 4) There is also no such thing as "my marketing doesn't work". There are "my geo doesn't work", "my intake process doesn't work", and "my keyword targeting doesn't work".... and these are all things that can be improved on time.

I Understand

SPAM Calls* This field is required.We use tracking numbers to monitor calls from our marketing. It sometimes happens that telemarketers or robodialiers may call a tracking number, and it could look like you got that call from a PPC click or other advertising source, even though it was only a call to the number associated with a given advertising campaign. If a specific number receives more spam calls than usual, we can replace it with a new one.

I Understand

Other

What To Expect With Local Service Ads Performance* This field is required.Occasionally, Local Service Ads may not spend as expected due to factors like high competition in your market or a low number of Google reviews. If we observe that your Google Local Service Ads profile is underperforming due to algorithmic reasons, there's no need to worry. We'll recommend pivoting to either Google Ads or social media to ensure effective utilization of your advertising budget.

I Understand

Other

Ramp-Up Period* This field is required.1) Digital marketing is not a faucet. You don't turn it on and the leads flow in. We need to give Google time to recognize how searchers interact with our advertising in order for it to rank. Success won't happen overnight. If your firm is located in a large city or you're in a competitive practice area, it may take longer to get the results.

I Understand

Intake System Required & Lead Follow Up* This field is required.While we can generate an abundance of leads for your firm, it's crucial to allocate resources around your intake. A dedicated intake team or process is essential for running effective marketing ads. If you require assistance in enhancing or establishing an intake process, feel free to reach out to success@smbteam.com. Additionally, if you need support in securing an intake person, we offer attorney assistant services tailored specifically for attorneys.

I Understand

SMB Sales University* This field is required.No quarterback was ever great without a great team of receivers. In the same way, no matter how well your marketing performs, you won’t see the results you want to see without resources and processes dedicated to capturing and signing up leads. Now that you’re on the SMB Team, you have access to our SMB Sales University, where you can learn the best practices for building a strong intake and sales process. This is available in your coach portal.

I Understand

Grand Lawyer Marketing Plan CourseYou receive access to the industry's only marketing-focused online course for lawyers. We expect that you (or someone on your team) go through the modules. The more that we can educate you, the more successful your campaigns will be.

I Understand

SEO for Rankings & Calls* This field is required.For SEO, one of our main priorities is to make your phone ring with calls from qualified leads. We focus on ranking for high-value key terms.

I Understand

Google My Business Profile Is Required* This field is required.If you're new to running local service ads, it's essential to have a Google My Business profile in place. Certain practice areas, like Personal Injury, may necessitate a minimum of 5 reviews on your Google profile. If your Google profile isn't active and fully verified, we can temporarily run Google Ads for you instead.

I Understand

Google Reviews* This field is required.Online reviews significantly influence your marketing efforts. Without reviews, establishing trust and attracting clients to your law firm becomes more challenging. Our most successful clients consistently garner five-star reviews Additionally, running Local Service Ads can enhance your visibility. Ensure to explore the Review Accelerator course or reach out to success@smbteam.com for prompt assistance with managing reviews.

I Understand

Website & DNS Access* This field is required.Timely provision of your website login credentials and appropriate DNS access is crucial. Delays in obtaining this information can impede website development and the execution of SEO strategies.

I Understand

Website Development and Launch Timeline Expectation* This field is required.Our goal is to complete the development of your website within three months, though it may take a bit longer for clients requiring a ground-up creation. Customizing your website is a meticulous process. While we have control over the speed of site preparation, our most successful clients swiftly approve the site and then make edits. Prolonged editing periods can inevitably push back the launch date. We highly recommend avoiding delays in approving your site for going live. The sooner we go live (with the option to make changes afterward), the quicker we can commence the implementation of technical SEO work.

I Understand

Our 5-Day Deadline Rule* This field is required.Please ensure to provide feedback within five days upon receiving assets via email. Keeping to this timeline is crucial for maintaining project momentum and ensuring timely execution. Remember, you've entrusted the SMB Team for our expertise, and we're committed to keeping things on track for you. Delayed feedback may result in project launch delays.

I Understand

Website & Email Hosting* This field is required.We don't host your current site while your new one is being built. So, please continue working with your website hosting company until your new site goes live. We do not host your email so if your email is tied into your website hosting service that you currently have be sure to check with your current hosting provider so that when you switch your hosting your website hosting to us your email servers do not go down.

I Understand

Monthly Blogs* This field is required.1) We request that clients trust our expertise and follow the SEO plan outlined for them. Researching blog topics against competitors is part of our process to maximize results, and we rely on the expertise of our SEO technicians in selecting these topics. Client rejection of these researched topics often hurts their overall results. 2) We expect clear and open communication with clients, allowing us to manage the process efficiently. Clients who let us work autonomously and trust our expertise tend to achieve excellent results, often doubling or more their desired outcomes. Many successful clients have streamlined their process and do not review blogs before posting, allowing us to work on autopilot.

I Understand

Social Media Access* This field is required.If you want to run Facebook Ads, you need to provide SMB access in a timely manner so that we can get your Campaigns running ASAP. In the instance that you don't know how to provide access, our Team is willing to hop on an Access Call. We want to help you generate more leads through Social Media but if you are not willing to hop on a call or give us access, we won't be able to set these Ads live.

I Understand

We Are Not Integration Specialists* This field is required.If you have a CRM and want all digital marketing leads to populate here, you need to contact your CRM. This is not in the scope of our agreement. This is very easy for your CRM to implement since they have backend access and can troubleshoot as needed. All the need to do is provide SMB with a specific code for us to add on the backend of our landing pages and website, and SMB can take it from there. We are willing to collaborate with your CRM.

I Understand

Coach Portal + Facebook Group Access* This field is required.You will maintain access to the coach portal while you are a client of the SMB coach program. This portal gives you access to past sessions and our tool vault. We have also created an exclusive Facebook group for our members to network with! Please see your client journey checklist on monday.com for links to our Facebook groups.

I Understand

Core Concepts Onboarding Videos In First 2 Weeks* This field is required.These are the most important videos before going through any content in the Coach Portal. They are all 4-5 minutes long, so this could take you an afternoon to watch and take notes.

I Understand

Expectations of Successful Client Engagement* This field is required.Our most successful clients exhibit distinctive qualities that contribute to their achievements in our coaching program. They consistently demonstrate punctuality by submitting necessary forms before their scheduled 1-1 coaching calls. Active participation is a key aspect of their engagement, as they attend coaching sessions and workshops in person. Additionally, these clients show a strong commitment to the coaching process by diligently implementing the action items assigned by their coach. Furthermore, they take a proactive approach to understanding their financial numbers and work collaboratively with their coach to consistently track and analyze these metrics. These dedicated efforts collectively define the success and progress of our clients in their coaching journey.

I Understand

Time Management and Attendance* This field is required.It is normal to feel overwhelmed sometimes! For the weekly sessions, you can attend as frequently as you want. You can also assign members of your team to attend weekly calls that you miss. Recordings will always be available if something comes up. Do NOT feel guilty for missing sessions. Please reach out to a member of our team if you would like to review or clarify any part of the program!

I Understand

Member DirectoryOne of the perks of your Coaching Membership is the opportunity to network with the other committed attorneys in the program. To enhance this relationship, we will be sharing your contact information (Practice Area, Location, Email, and Phone Number).

I Understand

Tracking Your Quarterly BouldersEstablishing and Planning for Quarterly Rocks are the foundation of our Coaching Program. It is crucial that this is tracked and shared with our Program Advisors.

I Understand

Please Enter Your Firm Name Followed By Your Name* This field is required.Firm Name (Name)

Your Email* This field is required.

example@example.com

Ad Campaigns: Budget & Strategy AdjustabilityAs your trusted marketing partner, we have our pulse on your local market. We know the budget(s) that it will take in order for your campaigns to succeed. If you scale your ad budget up or down, your Management Fee may scale with it. Why? Because the higher the budget, the more intricate campaigns we will build.

I Understand