This award is designed to honor the outstanding achievements of a Vermonter who has significantly contributed to the promotion and enhancement of tourism in Vermont. Recognizing leaders who have not only elevated the state as a premier destination but have also leveraged tourism to benefit local communities.
Criteria: Nominees are encouraged to demonstrate achievements in one of more of the following areas:
- Marketing Excellence: Demonstrated success in innovative marketing strategies that effectively attract visitors to Vermont, enhancing the state's visibility and appeal as a tourist destination.
- Development of Tourist Attractions: Creation or significant improvement of tourist attractions that offer unique and memorable experiences to visitors, contributing to Vermont's tourism diversity.
- Policy and Advocacy: Active involvement in developing and advocating for policies that support the growth and sustainability of the tourism industry, ensuring a positive impact on Vermont's economy and environment.
- Enhancing Visitor Experiences: Initiatives that significantly improve the visitor experience, ensuring guests leave with a lasting positive impression of Vermont.
- Community Impact: Contributions to local community development through tourism-related initiatives, including job creation, supporting local businesses, cultural preservation, and community projects that utilize tourism as a force for positive economic and social change.
- Crisis Management and Resilience: Leadership in guiding the tourism sector through challenges or crises, demonstrating adaptability, resilience, and a commitment to the continued success and sustainability of tourism in Vermont.
Eligibility: Open to individuals, businesses, non-profit organizations, and government agencies operating within Vermont's tourism and hospitality industry. Nominees should have a proven track record of innovation, leadership, and community engagement. A commitment to sustainable practices and welcoming people of all backgrounds and identities is highly regarded.