Brand Questionnaire Form
This form is to help us establish a baseline for your company. If you find a question that is required, but you don't have an answer for it, please simply type "I don't have this" or "I don't know this". Saying that you don't know is an acceptable answer, this form is also meant to help you start to think about areas, you might not have thought of before. Everything below, is simply helpful in understanding how to better market your business.
1. Contact Information
Full Name
*
First Name
Last Name
Business Name
*
Business Title
*
Date
-
Month
-
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Business Address
*
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Point of Contact Phone Number
*
Format: (000) 000-0000.
Business Phone Number
*
Format: (000) 000-0000.
Point of Contact E-mail
*
example@example.com
Business E-mail
*
example@example.com
How did you hear about us?
*
Please Select
Internet
Social Media
Networking
Referral
Other
Please Specify
*
Business Website
*
2. Brand Overview
What is your company slogan or tagline?
*
What is your Industry/Niche?
*
Currently Utilized Social Networks
*
Facebook
Instagram
X (Formerly Twitter)
Pinterest
YouTube
LinkedIn
TikTok
Other
Please leave a link to each of your social media platforms.
*
Describe your business in a few sentences
*
What products or services do you offer?
*
What makes your brand unique?
*
Please list three to five core values that represent your brand.
*
If your brand were a person, how would you describe its personality?
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How do you want your audience to perceive your brand?
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Choose three adjectives that best represent your brand.
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What sets you apart?
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Provide examples of brands with a tone you admire.
3. Brand Imagery and Colors
Do you Currently have a logo
*
Yes
No
Upload Logo
*
Browse Files
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Choose a file
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of
Is there a Brand Symbol/Icon?
*
Yes
No
Upload Symbol/Icon
*
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Do you have existing brand colors?
*
Yes
No
Please Specify Colors
*
Do you have existing brand Fonts?
*
Yes
No
Please Specify Font Name
*
Are there specific visual elements or styles you prefer (modern, classic, playful)?
*
Describe the desired look and feel of your logo.
*
Are there any specific symbols or imagery you would like to include/exclude?
*
4. Brand Messaging
What is your brand's desired tone of voice? (please choose no more than 3 options)
*
Casual and Conversational
Professional and Formal
Inspirational and Motivational
Educational and Informative
Educational and Informative
Authentic and Transparent
Sarcastic and Irreverent
Caring and Compassionate
Bold and Assertive
Sophisticated and Elegant
Adventurous and Exciting
Rebellious and Edgy
Nostalgic and Sentimental
Minimalist and Concise
Other
What key messages do you want to communicate?
*
Please provide your elevator pitch.
*
5. Social Media Strategy
What are your primary goals for using social media?
*
Are there specific social media platforms you want to focus on?
*
6. Client Demographics
Describe your ideal customer.
*
Client Age Range (Choose all that apply)
*
18-25
25-35
35-45
45-55
55-65
65 +
What demographics are you targeting (gender, interests, work status, fields)?
*
Location of ideal Client
*
What types of content resonate with your audience?
*
7. Market Review
Who are your 3 main competitors (others in your field)?(#1)
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What do you admire about their brand? #1
*
Who are your main competitors (others in your field)?(#2)
*
What do you admire about their brand? #2
*
Who are your main competitors (others in your field)?(#3)
*
What do you admire about their brand? #3
*
8. Content Strategy
Are there specific content themes or topics you want to explore?
*
Yes
No
Please describe the content themes or topics you want to explore.
*
Is influencer marketing part of your strategy? (Having a social media personality advocating for your brand to their audience)
*
Yes
No
What types of influencers do you admire?
*
9. Additional Information
Is there anything else you'd like to share about your brand or goals?
*
Yes
No
Please Specify Additional Information
*
If there are any other files that you would like to share in reference to your brand, please leave them here.
Browse Files
Drag and drop files here
Choose a file
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of
Are there any specific deadlines or milestones for your branding project?
*
Yes
No
Please Specify
*
Please Select a Date and Time to Review Your Questionnaire (There is no fee or obligation)
*
Submit
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