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Survey on Gen Z's Engagement with Immersive Web Experiences in the United Kingdom
Interactive websites represent a new frontier in web design, providing engaging and interactive experiences that feel like stepping into a vividly visualised world.Today we seek to understand the appeal of these experiences, particularly among tech-savvy young people in the United Kingdom that mimics real world experiences. This covers Augmented Reality like Snap Chat which integrates real world with digital media. While the Virtual Reality is usually accessed with headsets like Apple Vision Pro and Meta Quest 3.Thank you for joining us on this journey of discovery. Your insights are invaluable as we explore the potential of immersive web experience. This will help us profer solutions, experiences and products relevant to Gen Zs.
Age Group
13-15
16-18
19-21
22-24
25-26
Gender
Male
Female
Non-binary/Other (please specify below)
Which of these cities in the United Kingdom do you currently live in?
London
Manchester
Birmingham
Bristol
Edinburgh
How familiar are you with immersive websites? Are you a pro or more of a newbie?
Complete newbie
Somewhat familiar
Fairly experienced
Very conversant
How often do you engage with immersive online experiences?
Multiple times a day
Daily
A few times a week
Occasionally
Rarely
What features do you think make an immersive website stand out to you? (Rank in order of importance, with 1 being the most important and 5 being the least important)
Which of the following types of immersive websites do you find most appealing? (Select all that apply)
Virtual reality (VR) experiences
Augmented reality (AR) websites
Interactive storytelling websites
Multiplayer online games
Virtual events and concerts
How do you typically discover new immersive websites or experiences?
Please Select
Recommendations from friends or family
Social media platforms
Online communities and forums
Influencer or celebrity endorsements
Search engines
What motivates you to explore immersive websites? (Rank in order of importance, with 1 being the most important and 5 being the least important)
How important is it for you to access immersive websites on mobile devices?
Very important
Somewhat important
Neutral
Not very important
Not important at all
Would your likelihood to engage with immersive websites increase if they were associated with your preferred tech brands?
Please Select
Yes
No
Maybe
What improvements or new features would enhance your experience with immersive websites?
Have you ever purchased virtual goods or experiences within immersive websites?
Yes
No
How do you envision the future of immersive online experiences in the United Kingdom?
Any additional thoughts or comments you'd like to share regarding trendy immersive websites for your generation in the United Kingdom?
Submit
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