Join us for a captivating webinar titled "Membership Magic," featuring Ben Lorenzen, CCM - Creative Director at Champions Run. This webinar promises to uncover innovative and engaging strategies that transcend the conventional, offering exciting avenues to connect with both existing and new members alike.
Join us as we explore the secrets to creating a truly magical golf shop experience that leaves a lasting impression on your membership.
Key Takeaways:
- Discover New Creative Concepts for Immediate Implementation: Emphasize the importance of staying innovative in the golf merchandising space. Encourage members to explore and adopt fresh, creative concepts that can set their merchandise apart and attract customers. Provide examples and case studies to inspire them to think outside the traditional boundaries of golf retail.
- Navigate the Impact of New Technologies on the Industry: Highlight the significance of keeping up with technological advancements in the golf industry. Discuss how new technologies, such as online platforms, data analytics, or mobile applications, are reshaping the merchandising landscape. Offer insights on how embracing these technologies can enhance operational efficiency, customer experience, and overall business success.
- Master the Art of Entertaining Over Selling for Increased Sales: Stress the shift from a purely transactional approach to a more engaging and entertaining one. Encourage members to focus on creating memorable experiences for customers, whether through events, interactive displays, or personalized service. Explain how entertaining customers builds a connection and can ultimately lead to increased sales by fostering loyalty and positive word-of-mouth.
Don't miss out on this opportunity to transform your marketing approach and elevate your club’s pro shop to new heights!
PGA Members receive 1 PDR Credit for attending the webinar.