SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
Name of the company:
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Nature of the business:
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Website (if applicable):
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Social media channels currently used (e.g., Facebook, Instagram, Twitter, LinkedIn, etc):
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Social Media Objectives:
What are your primary goals for social media marketing?
Increase brand awareness
Drive website traffic
Generate leads
Boost sales
Do you have any specific metrics you want to track to measure the success of social media efforts? (e.g., engagement rate, click-through rate, conversions)
Target Audience:
Who is your target audience? (e.g., age, gender, location, interests, etc.)
Do you have any buyer personas or customer profiles that can help us understand your audience better?
Competitor Analysis:
Are there any competitors you would like us to analyze? If yes, please provide their social media profiles or names.
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Are there any successful social media campaigns or strategies from your competitors that you admire or want to emulate?
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Current Social Media Presence:
How active are you on social media currently? (e.g., post frequency, types of content shared)
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What are your top-performing social media posts to date?
Content and Branding:
Do you have a brand style guide or any specific branding guidelines that we should follow for social media posts?
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Are there any specific types of content you would like to focus on? (e.g., images, videos, blog posts, infographics)
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Content Creation and Approval:
Will you be providing the content, or do you expect us to create it?
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Do you require a content approval process before publishing posts?
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Social Media Advertising:
Are you interested in running social media ad campaigns? If yes, which platforms and objectives do you have in mind?
Social Media Engagement:
How do you handle customer inquiries, comments, and messages on social media currently?
Would you like us to manage social media engagement and respond to comments and messages on your behalf?
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Reporting and Analytics:
What kind of social media performance reports would you like to receive, and how often? (e.g., weekly, monthly)
Are there any specific data points or metrics you would like to see in the reports?
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