DIGITAL MEDIA QUESTIONNAIRE
DIGITAL MEDIA QUESTIONNAIRE
DIGITAL MEDIA QUESTIONNAIRE
Brand & Campaign
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Date of Brief
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Month
-
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Initiated by
What is your brand about? What is your business?
Marketing and Campaign objectives: (e.g. increase awareness / increase share of market / drive sales / build brand)
Communication strategy
What’s the role for Digital/Social (vs other planned media)
What is the tagline
Key target audience
Digital Budget (monthly or annually)
Campaign dates (ongoing or time bound)
Platform considerations – Any mandatory platform to be used
Tone of Voice, Conversation topics for Social Media
Campaign delivery (audience delivery, Target expectations)
Deliverables Requested:
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