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Channel Mastered: Webinar Scorecard
1
Channel Mastered's Instant 27-Point Webinar Analysis
Want to see how your webinar stacks up? Get an instant score based on X points and find out the fastest ways to improve your channel outreach.
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2
How happy are you with your current webinar strategy?
*
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3
What are your main webinar goals?
*
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Please select one or more.
Recruitment
Technical Training
Sales Enablement
Other
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4
How are you driving traffic?
*
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Please select one or more.
Social media
In-house email traffic
Outsourced email traffic
Paid social media (ads)
Other
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5
What's the title (or working title) of your webinar?
*
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Ex: "Top 5 Ways to Reduce Service Delivery Costs by 30%"
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6
Who is your ideal attendee, and what problems are they facing?
*
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What size company are they? What unique issues do they face? How can you help them vs. your competitors?
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7
How many MSPs are currently in your partner channel?
*
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Planning stages
1-50
51-100
101-250
251-500
501-1,000
1,001-5,000
5,000+
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8
What's your invite email open rate %?
*
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0% - 10%
10% - 20%
20% - 30%
30% - 50%+
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9
What's your webinar registration page conversion rate?
*
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What percentage of people sign up for the webinar?
0% - 5%
5% - 10%
10% - 20%
20% - 30%+
30%+
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10
Do you have an authoritative guest speaker?
*
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YES
NO
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11
Do you have an interactive poll?
*
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YES
NO
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12
Do you have a closing CTA slide?
*
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YES
NO
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13
What's your conversion rate at the end of a webinar?
*
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MQL -> SQL, or attendees into booked sales meetings
0% - 3%
3% - 5%
5% - 10%
10% - 20%+
20%+
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14
Do you have an automated follow-up within 24 hours of the end of the webinar?
*
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YES
NO
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15
What other follow-ups do you have?
*
This field is required.
Check all that are created or planned:
Thank you email within 24 hours of the end of the webinar
Different follow-ups for no-shows vs. attendees
Send the webinar replay to no-shows and attendees
On-demand registration for new users to view the webinar replay
Nurture sequence for registrants who have not taken the CTA
None of the above
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16
What's your MSP channel budget? (Annual)
*
This field is required.
TBD
100K - 500K
500K - 2M
2M+
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17
Is there anything else you'd like to add about your webinar strategy?
Feel free to add more information or a link to an existing webinar, etc. Not required.
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18
Confirm Your Email
*
This field is required.
Please use the same email as you did to download the webinar ebook.
example@example.com
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19
Total Score
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