• ANA Ethical Code of Best Practices

    Thank you for reviewing the ANA Ethical Code of Best Practices. We appreciate your interest and taking the time to review this important initiative. We value your feedback.
  • Tell Us About Yourself

    Let us know who you are and where you work.

  • Member Instructions

    • We welcome your feedback. In each bullet below, please identify any missing points, gaps, and issues to add or revise to this version of the Code. Note: The Code is a living, evolving document that will continue to be reviewed and updated as needed to reflect changes in the legislative, regulatory, technological, and business landscape.
    • Share resource links, real/hypothetical case studies, compendia, and other examples of best practices that should be considered for inclusion — something of value that you believe we should highlight in a specified Resources section.
    • Identify any errors, refinements, and clarifications needed. Do not worry about copy-editing, that will be done by our design team.
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    SECTION: MEMBER PRINCIPLES

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    Part One: ADVERTISING CLAIMS AND OFFERS

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    Part Two: AUDIENCES (Accessibility, Children, Older Adults)

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    Part Three: DIVERSITY AND INCLUSION

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    Part Four: DATA PRIVACY, SECURITY AND STEWARDSHIP

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    Part Five: REGULATED PRODUCTS AND SERVICES

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    Part Six: DIGITAL INNOVATION (Artificial Intelligence and Machine Learning)

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