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Welcome to our General Marketing Survey
This questionnaire will help us to better understand your current marketing status and future objectives.
44
Questions
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1
Your Name?
*
This field is required.
First Name
Last Name
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2
Your Business Name?
*
This field is required.
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3
Your Email?
*
This field is required.
example@example.com
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4
Your Phone Number?
*
This field is required.
Please enter a valid phone number.
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5
How many employees do you currently employ?
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6
What skills do you currently have on your marketing team?
Graphic design
Photography
Videography
Video Editing
Website development
Copywriting
Scriptwriting
Email Marketing
Social Media Marketing
Strategy
Digital Advertising
Analytics
Animation
SEO
Market Researchers and Strategists
Don’t have a marketing team
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7
What types of marketing do you wish you had access to?
Photography
Graphic Design
Videography
Website development
Copywriting
Scriptwriting
Email Marketing
Social Media Marketing
Strategy
Digital Advertising
Animation
SEO
Market Researchers and Strategists
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8
Is your internal team able to meet your marketing needs?
YES
NO
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9
Are gaps in technology or internal skill sets affecting your performance?
YES
NO
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10
Do you have plans to hire someone for your marketing department in the next 12 months?
YES
NO
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11
Do you use a CRM (Customer Relationship Management)?
YES
NO
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12
Do you use a Project Management System?
YES
NO
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13
On a scale of 1-10 how would you rate your team’s ability to use these tools:
1
2
3
4
5
6
7
8
9
10
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14
Do you have a quarterly or yearly marketing calendar with current/future projects scheduled?
YES
NO
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15
What industry do you currently reside in?
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16
Do you have plans to expand into new industries, if so which ones and when?
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17
List your top three competitors.
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18
What are 3 ways your business stands out from the competition?
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19
Do you have accurate buyer personas that are implemented in your marketing strategy?
YES
NO
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20
Do you have a content marketing calendar that defines your strategy for content production and publishing?
Don't Have One
Weekly
Quarterly
Yearly
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21
In the next 6 to 12 months, what milestones are highly relevant to your marketing strategy?
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22
What types of products or services do you offer?
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23
Do you know where your customer leads are coming from?
YES
NO
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24
Do you have a point of consistent communication, like a newsletter or email marketing?
YES
NO
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25
At what rate is your business converting leads?
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26
Do you have Key Performance Indicators for your marketing department?
YES
NO
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27
What methods of marketing do you value the most for your Key Performance Indicators?
Website Visits
Donations
Purchases
Likes/Shares/Saves
Impressions (Brand Awareness)
Customer Acquisition Cost
Return on Ad Spend
Conversion Rate
Referral Traffic
Event Attendance
I don’t currently have marketing KPIs
Other
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28
Are there any marketing strategies that you have implemented in the past that were not successful?
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29
Do you have a defined marketing process?
YES
NO
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30
On a scale of 1-10 how successful is it in generating reliable leads
1
2
3
4
5
6
7
8
9
10
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31
Is your business growing in response to your marketing efforts?
Yes
No
Unsure
Yes, but not as much as we’d like
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32
Are you running paid media campaigns?
YES
NO
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33
Do you complete copywriting in-house or outsource?
In-house
Outsource
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34
Is your key messaging defined and aligned throughout your marketing efforts?
YES
NO
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35
Do you have/follow a brand guide?
YES
NO
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36
Do you have a website?
YES
NO
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37
On average, how many monthly visitors do you receive to your website?
0-99
100-499
500-999
100-9,999
10,000+
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38
Do you have Google Analytics 4 set up?
YES
NO
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39
Is your Google My Business set up, claimed, and correct?
YES
NO
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40
Does your website incorporate…?
Responsive Design
Professional Creative
UX Design
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41
Collectively, how many social media followers do you have from all platforms?
0-99
100-499
500-999
100-9,999
10,000+
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42
What kind of content are you posting on social media platforms?
Text only
Graphics
Stock Imagery
Video
UGC (User Generated Content)
Testimonials
Other
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43
Are you leveraging SEO and hashtags in your social media?
YES
NO
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44
Are your social media channels seeing growth?
YES
NO
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45
Total Score
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