Registration is now closed. We have sold out of all booth options. For any questions please email us at wsf@cwd.org. 

Saturday, Sept 21 2024

Set Up: 10:00 AM - 1:00 PM Vehicles off the street by 12:00 pm

Fair: 1:00 PM - 10:00 PM

Clean Up: 10:00 PM - 11:30 PM

Sunday, Sept 22 2024

Set Up: 8:00 AM - 10:30 AM Vehicles off the street by 10:00 am

Parade: 11:00 AM

Fair: After the Parade - 6:30 PM

Clean Up: 6:30 PM - 10:00 PM

Discounted early registration fees end on July 5th, 2024.

Please note for Licensing: Food Vendors MUST list their State of WI temporary event license or food cart license. This is required for your application to be accepted.
ALL other Vendors selling items MUST have a State of Wisconsin Seller’s Permit.

Please read carefully, as these are the vendor guidelines that you MUST follow as a vendor particpant in the 2024 Willy Street Fair. 

 

Event Location: 

800, 900, & 1000 blocks of Williamson Street, Madison, WI 53703

Registration Fees:

Food & Beverage Vendor With Power using 10-20 feet:	$625 when you pay before 07/05/2024 $700 when you pay after 07/05/2024
Food & Beverage Vendor Without Power Using 10-20 feet:	$550 when you pay before 07/05/2024 $600 when you pay after 07/05/2024
Food & Beverage Vendor With Power using 20-30 feet:	$1000 when you pay before 07/05/2024 $1150 when you pay after 07/05/2024
Food & Beverage Vendor Without Power using 20-30 feet:	$800 when you pay before 07/05/2024 $850 when you pay after 07/05/2024
Arts & Craft Vendor:	$200 when you pay before 07/05/2024 $250 when you pay after 07/05/2024
Massed Produced - Other:	$300 when you pay before 07/05/2024 $350 when you pay after 07/05/2024
Non-Profit Vendor:	$100 when you pay before 07/05/2024 $150 when you pay after 07/05/2024

*Note: Price Changes will occur on 07/05/2024 at 5 pm.*

Vendor Location: 

Vendor locations and arrival instructions will be sent out approximatley one week prior to event. 

Vendor Booth Size:

Booth spaces are approximately 12x12 feet. Vendors must provide their own tables, chairs, and pop-up tent (reasonable accommodations made for food vendors). If you require more than a 12x12 foot area, you must reserve an additional booth space. An approximate map will be sent out one week before the event.

Vendors may request for specific placement, but no guarantees will be made.

Parking:

Parking is NOT provided by the event. Parking can be found in parking lot off S. Patterson Street, near bike path and on side streets. 

Electricity:

• Electricity is only available for purchase by Food vendors. Food vendors may purchase electricity by selecting the booth option "With Power". Power level provided is 15 amps.
• You may provide your own power through use of your own generator; however, it must not be louder than 60 decibels (the sound of a conversation, similar to a Honda Whisperer generator).
• Vendors are encouraged to bring battery-powered fan, lights, etc. The use of a personal generator louder than 60 decibels may result in the forfeit of your booth space and vendor fee.

Licensing:

• ATTENTION Food & Beverage Vendors: Vendors must list their State of WI temporary event license or food cart license. This is required for your application to be accepted. 
• ALL other Vendors selling items MUST have a State of Wisconsin Seller’s Permit.

Insurance:

• ATTENTION: Food & Beverage AND Massed Produced - Other Vendors must provide a Certificate of Insurance (COI) listing Common Wealth Development and the Wil-Mar Neighborhood Center as additionally insured as follows:

 

Common Wealth Development 1501 Williamson Street Madison, WI 53703

Wil-Mar Neighborhood Center, Inc. 504 S. Brearly Street Madison, WI 53703

 

• ATTENTION Arts & Crafts AND Non Profit Vendors: You MUST provide us with a copy of your General Liability Business Insurance (Certificate Of Insurance). If you do not have insurance for your business, then you MUST provide us with a copy of your Auto Insurance. This is a requirement for you to be accepted as vendor at the fair. 

Overnight Saturday to Sunday Morning:

Exhibits can remain up overnight. And while security will be present overnight, Common Wealth Development or the Wil-Mar Neighborhood Center is not responsible for missing or damaged materials.

Water/Beverage Sales:

Food vendors ONLY are allowed to sell water and non-alcoholic beverages in plastic bottles or cans. No glass allowed.

Trash:

All vendor-generated trash on Sunday night is expected to be taken to the event dumpsters. Please make sure to pick up ALL the trash around your booth area. 

Willy Street Fair categorizes vendors as Food & Beverage, Arts & Crafts, Non Profit and Massed Produced - Other. Please read carefully for booth type an pricing options. 

Food & Beverage Vendor

Visitors to the WSF expect a variety of foods. Thus, WSF representatives reserve the right to limit the number of vendors that sell a given food. WSF representatives also reserve the right to give preference to neighborhood businesses, community groups and residents. Vendors can offer non-alcoholic beverages including water, soda, in non-glass containers, etc. 

Pricing for Food Pop-Up Tents/Carts/Trucks using 10-20 Feet WITH Power: 

• $625 when you pay before 07/05/2024
• $700 when you pay after 07/05/2024

Pricing for Food Pop-Up Tents/Carts/Trucks using 10-20 Feet WITHOUT Power: 

• $550 when you pay before 07/05/2024
• $600 when you pay after 07/05/2024

Pricing for Food Carts/Trucks using 20-30 Feet WITH Power: 

• $1000 when you pay before 07/05/2024
• $1150 when you pay after 07/05/2024

Pricing for Food Carts/Trucks using 20-30 Feet WITHOUT Power: 

• $800 when you pay before 07/05/2024
• $850 when you pay after 07/05/2024

PER MADISON CITY HEALTH CODE, ALL FOOD SERVICE AREAS MUST HAVE A CANOPY, TENT OR CART AND HOLD A TEMPORARY RESTAURANT PERMIT. WILLY STREET FAIR DOES NOT ISSUE THESE PERMITS, ALL VENDORS MUST APPLY WITH THE CITY.

Food vendor guidelines will be sent out to approved vendors.

Reminder: Power is available for purchase. Food vendors only. 

Arts & Craft Vendor

From baskets, jewelry, woodworking and kites to South American woolen goods and batik clothing, we’ve seen a fantastic variety in years past. All interested vendors are welcome.

Pricing:

• $200 when you pay before 07/05/2024
• $250 when you pay after 07/05/2024

Reminder: Power not provided

Massed Produced - Other Vendor

Mass produced, demos and service vendors are welcome.

Pricing:

• $300 when you pay before 07/05/2024
• $350 when you pay after 07/05/2024

Booth spaces are approximately 12x12 feet. Vendors must provide their own tables, chairs, and pop-up tent (reasonable accomondations made for food vendors). If you require more than a 12x12 foot area, you must reserve and additonal booth space. An approximate map will be sent out one week before the event. Vendors may request specific placement, but no guarantees will be made.

Reminder: Power not provided

Non-Profit Vendor

Introduce yourself to the city. Educate visitors about your organization, your issues, and your services and let them know how to help. Non-profits MAY NOT sell merchandise other than with their organization logo on the item. The selling of raffle tickets by any organization is strictly prohibited. Non-profits may display a donation jar.

Pricing: 

• $100 when you pay before 07/05/2024
• $150 when you pay after 07/05/2024

Reminder: Power not provided

 *Note: Price Changes will occur on 07/05/2024 at 5 pm.*

If you can't pay vendor fee with a debit or credit card, then please email us at wsf@cwd.org before you continue with this registration process. 

Please select which type of vendor you are for booth payment

You MUST select which type of booth you want in order to complete the registration process, if not selcted, the application will be considered incomplete. If you have any questions, please contact Willy Street Fair Vendor Coordinator at wsf@cwd.org. 

 

As the organizing entity, we reserve the right to admit or deny any vendor.