Think of your vision as your purpose, cause or belief. It can be acombination of your expertise, your unique perspective, and an unaddressed opportunity or an industry blindspot. 

Where your vision sits in specific-to-general will likely take some calibration. You'll have opportunity to fine-tune before you publish, as well as when you see how it presents and performs. 

Examples

A world where anyone can belong anywhere, with an end-to-end travel platform to handle every part of your trip

AirBnB

Economic opportunity for every member of the global workforce by connecting the world’s professionals to make them more productive and successful

LinkedIn

Get the best out of athletes as design leaders of performance-guaranteed products

Adidas

Your three principal values provide explanatory context – allowing your vision to be more abstract, or less specific. They should be related as peers or consecutive steps. They can represent your methodology, requirements of achieving your vision, or benefits of achieving it. 

Your principle values can be one word each, or brief sentences. They can be a single word title with a brief explanatory statement each.

The quantity three is an accessible number for readers; it has the balance of being as simple as possible – allowing your concept to be comprehended at a glance – while credible enough to be compelling. 

Examples

• Simple; Compelling; Achievable
• Affordable; Reliable; Resilient
• Solve the now; Navigate the next; Discover the possible
• Supporting sector growth; Empowering communites and consumers; Modernising our energy system
• Assess strengths and weaknesses; Benefit from global innovation and collaboration; Plan and implement your transformation strategy

If you're unsure, enter a response and keep momentum; you'll see all your answers together and can fine tune them. You can expect to adjust these as you progress.

List three methodological components for each of your three principal values.

These brief statements will help you convey credibility when you respond to prospects' interest consistently, with supporting structure.

They also provide you with flexibility to respond to unique requirements, helping you remain on-script and introduce your larger methodology framework into the conversation.

If you're unsure, enter a response and keep momentum; you'll see all your answers together and can fine tune them. You can expect to adjust these as you progress.

List three methodological components for each of your three principal values.

These brief statements will help you convey credibility when you respond to prospects' interest consistently, with supporting structure.

They also provide you with flexibility to respond to unique requirements, helping you remain on-script and introduce your larger methodology framework into the conversation.

If you're unsure, enter a response and keep momentum; you'll see all your answers together and can fine tune them. You can expect to adjust these as you progress.

List three methodological components for each of your three principal values.

These brief statements will help you convey credibility when you respond to prospects' interest consistently, with supporting structure.

They also provide you with flexibility to respond to unique requirements, helping you remain on-script and introduce your larger methodology framework into the conversation.

If you're unsure, enter a response and keep momentum; you'll see all your answers together and can fine tune them. You can expect to adjust these as you progress.