Logo/Identity Questionnaire

01: About the Brand
What is your brand name and the meaning behind it?
What is your brand’s mission statement? (if you have one)
How long have you been in business?
What service(s) or product(s) does your brand provide?
What pain points does your brand solve for your audience?
If you were to describe your brand in one word, what would it be and why?
What key words best describe your brand?
Who are your competitors?
How is your brand similar to your competition?
What sets your brand apart from your competition?
What are the strengths of your brand?
What are your weaknesses?
What are your brand values?

02: About the target audience
Who is your primary target audience?
If there is a secondary audience, who are they?
What is your target audience’s age group?
Are they mainly male or female?
What is it about your brand that attracts your target audience?
How do they usually find you?

04: Design Preferences
What are your colour preferences?
What are your typography preferences?serif font, sans serif font, slab serif font, script? Or a mixture of some?
In your opinion, what defines a successful logo?
Do you have any additional budget to purchase typefaces from type foundries? If so, how much?
When looking at other brands’ logos, which do you like and why?
Are there any brands’ logos you particularly dislike and why?

05: Additional Information
Is there anything else you feel we haven't covered that would be beneficial to the design process? If so, please add in here!
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