Story Ideas for Challenging Situations:
Removal of Protected Wildlife: Tell the story of how you discovered a swarm of bees on a front porch that you needed to clear without killing them. What measures did you take to have them removed properly? Other stories may be about how you had to correctly remove birds, bats, racoons, squirrels, snakes, skunks, opossums or ducks.
Getting Rid of Bad Smells: A sewage odor could indicate a plumbing or sewage system problem. The smell coming from a dead animal found in the home could show the value of physically being in the house vs. a police watch program that only checks the exterior of the home.
Story Ideas for Tips & Best Practices:
Seasonal Maintenance: Tailor maintenance activities based on seasonal considerations. For example, in preparation for winter, service the heating system, clean gutters to prevent ice dams, and ensure adequate insulation. In spring and summer, focus on landscaping, pest control, and outdoor maintenance tasks. Talk specifically about the weather conditions in your area! Be sure to include a known landmark in your area ("We tend to get a lot of hail in Texas during the months of March through May so we ask homeowners if they would like to place their outdoor grills in the garage.")
Story Ideas for Innovative Solutions:
Smart Home Integration: Describe how your company utilized smart home technology to remotely monitor and control various aspects of a homeowner's property. Share a story of how you detected a water leak using smart sensors, remotely shut off the water supply, and coordinated repairs—all while the homeowner was away.
Example: One of our clients had a wine cellar that kept going up in temperature. We bought a special device that would monitor the temperature in the room and it would send us a text if the temperature raised above a certain level. We used the device for several days until we could get the repairman out to fix the issue.
Story Ideas for Community Impact:
Highlighting your home watch company's contributions to the local community could have a significant impact on your brand's reputation and community engagement. Here are a few story ideas that can showcase how your company has positively influenced the local community.
Neighborhood Safety Initiatives: Discuss initiatives your company has spearheaded to enhance neighborhood safety. This could include partnering with local law enforcement for community outreach or hosting safety workshops for residents. (You can include the URL to the local law enforcement or community website. Be sure the city name is included in your story!)
Supporting Local Businesses: Highlight collaborations with local businesses to support the community during challenging times. Whether it's sponsoring local events or participating in community fundraisers, emphasize your company's commitment to supporting the local economy. (You can include the url to a website that hosted an event. This will encourage that community to share the article for further reach. Include photos! Be sure to include the name of the neighborhood, community or zip code area.)
Volunteer Efforts and Community Service: Showcase your team's volunteer efforts and involvement in community service projects. This could range from participating in clean-up efforts, volunteering at local shelters or food banks, or organizing charity drives for essential goods. (Include photos that show people in action!)
By sharing these impactful stories, you can showcase your company's dedication to making a positive difference in the community while also fostering trust and loyalty among local residents.