Organizational Context:
Voice of Purpose (VOP) is an organization that focuses on capacity building and systems change in the transformative arts sector. The primary purpose of our industry is to deliver empowering social impact through the arts and community engagement. VOP serves the sector through professional development, consulting, and sector-wide collaborations. We are an organization dedicated to co-liberation, social justice, and our mission centers on being an industry catalyst by supporting arts organizations, leaders, and the sector as a whole to embody their true purpose and deepen their impact in the world.
VOP is in the process of updating our online presence as well as developing and delivering new projects in 2024 across Canada and the US that will provide professional development training for community engaged artists, and strategic change management support for arts leaders of colour.
VOP is a federally-incorporated Canadian nonprofit organization.
The Need:
VOP is seeking a marketing consultant to support our organization as we develop and launch our 2024 projects portfolio. Our primary need is for support in the areas of outreach, marketing, partnership and promotion strategies, content and execution - as we develop thought leadership, educational resources and industry-catalyzing initiatives for the community arts sector.
We are hoping to find a skilled consultant for periodic engagements in online marketing and promotions, creating and sharing engaging educational content, and managing promotional outreach initiatives for specialized programs and projects.
Our ideal condidate is experienced in the art of growing community engagement, successfully managing project life-cycles, and is familiar with the Community Arts non-profit sector (ideally has grounded experience in community arts education or the equity-focused arts industry). They have sharp and refined faculties for noticing and strategically placing nuanced visual, written, and auditory details. They also have experience being a team leader, brand manager; and are able to see the big picture and create detailed production processes for marketing and promotions. Experience with social media ads, podcasts, websites, online educational/collaborative platforms and successful product and campaign launches are key assets.
This is a leadership and leadership support role. It is an opportunity to grow with an innovative organization in the arts, striving to catalyze our industry toward positive transformation. As a team, we anchor our collaborations in equity, human centered relationship and trust building, and effective communication.
The candidate will report directly to our Executive Director and serve as a core pillar for the VOP Team as a consultant. The candidate will be invited to contribute to and support strategic planning, as well as help organize, carry out and delegate related tasks to drive marketing goals and organizational purpose forward.
Role Domains:
- brand development
- project/product launch campaigns
- participant outreach, intake and onboarding
- marketing and content strategy and execution
- podcast strategy
- content and social media strategy
- promotions and ads strategy & development (including social media ads, email newsletters, etc.)
- analytics & SEO
- digital platform management support, web support, logistics support
- content creation and management: ideating, editing, organizing, uploading,
- scheduling
- team and project management
Relevant Skills:
- marketing and promotions strategy (related to campaigns, product launches, social media, email lists)
- strategic planning, thinking, and foresight
- web design & brand strategy
Examples of Possible Tasks (not a comprehensive list, open to changes):
- Co-lead marketing strategy meetings; create workplans and delegate tasks
- Lead strategy for project launches and ads - support with related project management and admin
- Lead social media management strategy and other domains related to content creation and engagement
- Copywriting, editing and synthesizing
- Research, synthesizing and analyzing engagement data
- Support participant registration and intake strategy
- Other marketing, communications and promotions related strategy
- Other partnership development and outreach related strategy
- Other tasks as needed for the organization and as appropriate for the skills of the candidate.
Digital Tools:
The candidate will need to utilize and become proficient in the following software for their work with VOP - training will be provided as needed: Google Workspace, Miro, Coda, Canva, Podcast and Social Media publishing tools & platforms, Zoom, Active Campaign, Wordpress, Asana more TBD
Our content channels currently include: Social media (Instagram, Facebook & LinkedIn), website & blog (voiceofpurpose.org), email newsletters, partner and 3rd party platforms.
Qualities and Experience of an Ideal Candidate:
- Established career in Digital Marketing & Promotions
- An artist (visual / digital media / audio / video) or has a vested interest the arts field for their career
- Human/care-centered & community-oriented
- Commitment to Anti-Oppression, Social Justice, Co-Liberation, EDIA
- Able to work in teams in a highly collaborative environment, as well as & independently
- A Leader - Self-motivated / Self-driven
- Pays attention to detail
- Interested in innovation and strategy
- Interested in change and transformation stewardship (industry change leadership)
- Access to stable internet & computer - able to work in a fully remote and technology-dependent environment using the tools mentioned above
Reporting & Team Structure:
The candidate will be taking directives from our Executive Director and may be delegating and managing a small team or engaging with external partners. The majority of our team works within Eastern & Central Time Zones.
Compensation: To be determined on a project by project basis. Please note that this is an independent contractor position.
Projected Start Date: May 2024. We will be reviewing applications until the position is filled
Eligibility & Considerations:
As an organization committed to equity and inclusion, priority will be given to BIPOC and historically marginalized groups.
This position is open to Canadian, US, and international professionals.
Please only apply if you feel a strong resonance with our organizational mission and an alignment of your personal purpose.
If you require accommodations for your interview or need help submitting your application, please send your request to: admin@voiceofpurpose.org. We will work with you to best support your needs.
Application Process:
To apply for this role complete and submit the form below - or email admin@voiceofpurpose.org if you have any questions.
VOP would like to thank all applicants for their interest; however only those selected for an interview will be contacted.