2nd Quarter 2024 Self-Instructional Answer Sheet

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Once you submit your answers to the quiz you will be emailed a certificate of completion. Please allow 7-10 days to receive it and if you have any questions please send an email to: tphccaedu@gmail.com.
1. ______________ is the study of the overall management process. The term management has a variety of definitions.*

a. Management Theoryb. Marketing Placec. Staffingd. Conceptual Learning
2. ______________ is having the job-specific knowledge and techniques required to perform an organizational role.*

a. DABBSb. Technical knowledgec. Conceptual skillsd. Conceptual Learning
3. __________, or critical thinking abilities, are the skills a manager needs to analyze and diagnose a situation and to distinguish between cause and effect.*

a. DABBSb. Technical knowledgec. Conceptual skillsd. Conceptual Learning
4. An important part of management include planning, organizing, staffing, leading, and controlling human and other resources to achieve organizational goals.*
TRUE OR FALSE
5. ________________ use planning to choose appropriate organizational goals and identify courses of action to best reach those goals.*

a. Management Teamb. Waldorf Teamc. Planning Managersd. Long Range Managers
6. The ______________ starts the planning process by examining the company’s operations.*

a. Management Teamb. Waldorf Teamc. Planning Managersd. Long Range Managers
7. ______________is the process of establishing task and authority relationships that allow people to work together to achieve the organization’s goals.*

a. Planningb. Organizingc. Staffingd. Leading
8. Conceptual design is the process by which managers make specific organizing choices that result in the particular kind of organizational structure they will use.*
TRUE OR FALSE
9. ________________ includes the recruiting, selecting, training, evaluating, compensating, and disciplining of employees within the organization.*

a. Planningb. Organizingc. Staffingd. Leading
10. ____________ means motivating, coordinating, and energizing individuals and groups to work together to achieve organizational goals.*

a. Planningb. Organizingc. Staffingd. Leading
11. A leader remains open to suggestions from colleagues and takes the time to listen to and mentor employees.*
TRUE OR FALSE
12. Controlling establishes accurate measuring and uses monitoring systems to evaluate how well the organization has achieved its goals.*
TRUE OR FALSE
13. ____________ analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.*

a. Controllingb. Planningc. Leadingd. SWOT
14. Our first step is the “S” in SWOT: identify your strengths.*
TRUE OR FALSE
15. Be aware that all SWOT analyses are more objective than scientific.*
TRUE OR FALSE
16. Don’t overemphasize your strengths or underemphasize your weaknesses.*
TRUE OR FALSE
17. The ________________ defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”*

a. American Marketing Association (AMA)b. American Padres Societyc. Marketing Societyd. Marketing Organizations
18. The relationship that parents, teachers, directors, and children create is constantly based on shifting circumstances.*
TRUE OR FALSE
19. _____________– Value is perceived uniquely by individuals; thus value interacts with the person perceiving it.*

a. Marketing Mixb. Interactivec. Businessd. Marketing
20. Every individual and organization has needs and desires, the distinction being that needs are essential to survival, while desires (wants) are non- essential.*
TRUE OR FALSE
21. _______ is a multi-faceted word that brings to mind a variety of definitions, depending on your personal background and experiences.*

a. Marketing Mixb. Interactivec. Marketing teamd. Marketing
22. Visualize an organizational chart for any company and there will be a box (or a cluster of boxes) that indicates who makes up the ____________.*

a. Marketing Mixb. Interactivec. Marketing teamd. Marketing
23. The _________ is a collection of the specific variables ("ingredients") that combine (or "mix") to successfully market a given product or service.*

a. Marketing Mixb. Interactivec. Marketing teamd. Marketing
24. The ___________ are product, price, place, and promotion.*

a. four Psb. marketing strategies includec. marketing mixd. none of the above
25. Marketing strategies encompass all except?*

a. Modifying existing products or creating new products to match consumerwants and needsb. Determining how best to reach potential customers to make them aware of your products and to persuade them to buy themc. Creating marketing campaigns based on your wants.d. Confirming customer relationships via follow-up sales campaigns and loyalty programs
26. ____________ is a process that develops and maintains a fit between the organization's goals and capabilities and it’s shifting marketing opportunities.*

a. Marketing strategiesb. Strategic planningc. Marketing mixd. all of the above
27. Each child, parent, and family dynamics should be respected at all times.*
TRUE OR FALSE
28. _________customers are considered more profitable than a price- sensitive customer who does not perceive difference among brands or suppliers.*

a. Loyalb. Newc. Long term
29. In recent years, marketing experts have decided not to give attention to the concept of a societal marketing orientation.*
TRUE OR FALSE
30. ____________ is not completed by the marketing department alone.*

a. Marketing strategiesb. Marketingc. Marketing mixd. Marketing planning
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Complete this quiz to receive your certificate.

Once you submit your answers to the quiz you will be emailed a certificate of completion. Please allow 7-10 days to receive it and if you have any questions please send an email to: tphccaedu@gmail.com.