IndieBrand Profile Data Collection Form
  • Data Collection Form

    Data Collection Form

  • The information collected in this form will be used to create your IndieBrand profile.

    Your IndieBrand profile will help you showcase the many ways you support independent pet retailers as well as...

    • Connect with new retailers,
    • Increase usage of your existing programs and offers,
    • Answer the questions most asked by retailers,
    • Help keep all your product offerings top of mind.

  • General Information

  • What is the company ownership structure?

  • Where are your corporate headquarters located?

  • Brand information

    The following questions pertain to your brand. If you produce more than one brand, you will have the opportunity to enter information for additional brands upon completion and submission of this form.

  • What is a brand? For our purposes, a brand is a product line that has its own identity. There may be different products within that brand but they share an identity (e.g., Coca Cola, Diet Coke, Coca Cola Zero, and Coca Cola Cherry are Coca Cola brands and share the identity of being "Coca Colas".

    Sprite and Fanta, also owned by Coca Cola, are separate brands. They each have their own identity and are not known as or called "Coca Colas".

    We want to separate brands, not product lines.

  • Select the species for which you manufacture products in this brand. (Select all that apply.)
  • Select the categories of products in this brand. (Select all that apply.)
  • Who manufacturers your products in this brand?
  • Where is this brand sold? (Select all that apply.)
  • How do retailers get this brand?
  • You selected Direct-to-Consumer. Do you also list retailers who sell this brand on your website?
  • You selected Distribution. Which distributors? (Select all that apply.)
  • What pricing guidelines do you publish and enforce for this brand? (Select all that apply)
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  • What is the average retail margin Neighborhood Pet Retailers can expect based on MSRP?

  • ISO and GAP offers:

    ISO is a new SKU/New category. 

    GAP is for stores that already stock a category, and are expanding into new SKUs in a category. E.g., to fill in additional sizes or flavors. 

  • Do you offer ISOs for this brand?
  • Do you offer GAPs for this brand?
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  • Do you offer a Frequent Buyer Program for this brand?
  • Who administers your Frequent Buyer Program?
  • Do you provide product training / educational materials for this brand? (Select all that apply.)
  • Do you provide store-site demo support?
  • Do you offer an employee feeding program for this brand?
  • If your products require refrigeration or freezing, do you provide refrigerators or freezers or subsidize the cost?
  • Do you cover the cost of expired products?
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  • Do offer a Customer Satisfaction Guarantee (e.g., credit for a food an animal won't eat?)
  • Do you provide marketing materials for this brand?
  • Do you offer promotions?
  • What type of promotions (select all that apply)

  • Please provide customer service contact information to help a retailer find their local representative for this brand.

  • Format: (000) 000-0000.
  • Do you have additional brands to enter?

  • If you have additional brands to enter, please complete the next page and submit this questionnaire to receive the link to enter your next brand.

    Thank you!

  • Contact information

  • Format: (000) 000-0000.
  • Are you an IndiePet member?
  • Would you like more information about joining IndiePet?
  • Is your product information uploaded to or shared with IndiePet Open Catalog powered by Salsify?

  • Thank you for completing your IndieBrand Profile data sheet.

    We will have your Profile created and posted soon. 

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