Healthcare Communications Barometer
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What best describes your industry?
Healthcare provider
Healthcare plan/payer
Health tech provider
Pharma/Med Device
Digital Health
PR/Comms agency
Other
What best describes your role?
C-Suite executive
Healthcare marketer/comms pro
Healthcare practitioner
Healthcare technologist
Content developer
Industry analyst
Journalist
Other
Which current trending topic do you think will have the greatest impact on healthcare communications going forward?
AI
Silver Tsunami
Cybersecurity
Health Misinformation/Disinformation
Economic Climate
Workforce Shortages
Health Equity
Public Health Crises
What is your confidence level in applying AI to healthcare marketing and communications today?
Highly Confident
Confident
Skeptical
Avoid at all costs
What is the most significant marketing/comms investment your organization/clients are making?
Earned Media/Media Relations
Social Media
Influencer Marketing
Branding/Messaging
ABM
SEO/SEM
Internal Communications
Crisis Communications
Thought Leadership Content/Surveys
Events
What social media platform do you believe has the greatest impact for consumer healthcare brands?
LinkedIn
TikTok
Instagram
Facebook
Twitter/X
YouTube
What social media platform do you believe has the greatest impact for B2B healthcare brands?
LinkedIn
TikTok
Instagram
Facebook
Twitter/X
YouTube
Do you feel you are using LinkedIn to its full potential?
Yes
No
What marketing/comms features are you currently using on LinkedIn? (Select all that apply)
We post organically
We sponsor our posts
We sponsor thought leader ads
We have a dedicated newsletter
We pitch the LinkedIn editorial team for placements
We use short-form videos
We use LinkedIn Live
We monitor LinkedIn News for rapid response/newsjacking opportunities
When was the last time you refreshed your messaging architecture?
Previous six months
6-12 months
1-2 years
2+ years
How would you rate your organization’s crisis preparedness and protocol?
Very prepared
Prepared
Somewhat prepared
Not prepared
How would you rate your organization’s communications performance in 2024?
Excellent
Good
Average
Failing
What kind of agency partners are you most likely to invest in going forward? (Select all that apply)
Social media
Public relations
Creative/Brand
Advertising
Search (SEO/SEM)
Digital marketing
Integrated full-service
What do you place the highest value on when selecting a partner?
Full-service capabilities
Healthcare expertise and experience
Reputation
Chemistry
Cost
How would you describe your communications practice?
Very demure
Very mindful
Very cutesy
Very bold
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Your Organization
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