Ricochet Reader Survey

Ricochet Media's 2024 Reader Survey

This year, Ricochet turns 10 years old. In those ten years we've earned a reputation for producing investigative journalism that serves the public interest - and we're looking forward to continuing to serve the public for the next ten! So as we plan for a new decade of hard-hitting reporting, nothing is more important that your feedback. Can you spare a minute or two to help us better understand the communities we serve? NOTE: None of your data will be sold, shared or otherwise used for any purpose other than the improvement of Ricochet Media.
Demographic Information

We ask this to better know what communities are reading our work - this information can help ensure we are reaching a truly national audience.
To what age range do you belong?

<1818-2526-3536-4546-6565+
Where do you live?

QuebecOntarioManitobaSaskatchewanAlbertaB.C.P.E.I.Newfoundland and LabradorNova ScotiaNew BrunswickYukonN.W.T.U.S.MexicoOutside of North America
If you do live outside of North America, where?
What kind of work do you do?

EducationHealthcareCommunity/social servicesTrade UnionsCorporateNon-profitMediaService/hospitalitySkilled TradesOther
Coverage
What topics and types of coverage are you counting on Ricochet Media to cover?

Indigenous IssuesClimate crisis, oil and gas industryClass and labourHousing and affordabilityInternational issuesActivism and movement-buildingRacism and discriminationCanadian power and politicsinvestigations and projectsCommentary and analysisOther
What topics and/or issues would you like to see us focus more on?
As an outlet, we have a national scope and are always working to ensure that our journalism serves as many communities as possible. Is there a region in Canada you would like to see more coverage from? Check all that apply:

QuebecOntarioManitobaSaskatchewanAlbertaB.C.PEINewfoundland and LabradorNova ScotiaNew BrunswickYukonN.W.T.NunavutOther
Time to talk numbers.

As a reader-funded outlet, its essential for us to know where media fits into your budget.
How concerned are you about the crisis in Canadian media? Choose a number from 1-5:

1

2

3

4

5

1 is Not at all concerned, 5 is Extremely concerned
Are you currently a recurring financial donor to a media outlet?

NoYes, oneYes, less than five outletsYes, more than five
If you are a recurring donor, how frequently do you donate?

MonthlyYearlyIrregularly, I donate when I can
If you are a recurring monthly donor, how much do you donate (per outlet)?

<$10$10<$20<$30<$40<
How do you get your news?

At a time where the industry is in such flux, we want to meet you where you are.
On June 22nd, 2023, the federal government passed the Online News Act with the goal of ensuring the sustainability of the media sector. The Act attempted to get tech giants like Google and Meta to pay outlets for the news content that populates their sites. As a result, Meta now prohibits Canadians from accessing news content, and Google threatened to do the same before coming to an agreement with the government. Since, independent outlets across the country have been feeling the string of their content being removed from Meta's platforms. We know how this has impacted us, but we want to know how it's impacted you? Do you feel more or less informed about what is going in your community, in the world?
Which of these services, if any, are your main source(s) of news? Check all that apply:

Email NewslettersX (formerly Twitter)SubstackIndependent or local news websitesMediumInstagramFacebookTikTokNewspapers or magazines, print or onlineTV newsRadioPodcasts (Apple, Spotify, etc. )
What is your preferred way to consume news?

Short news storiesPhotojournalism/Photo essaysPodcastsTikToksX (formerly Twitter)Video journalism/documentariesLong-form featuresOther
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Ricochet Media's 2024 Reader Survey

Demographic Information

Coverage

Time to talk numbers.

How do you get your news?