The Creative

The creative real estate agent is imaginative and often able to find unique solutions to challenges in their business and for their clients. They are able to think outside the box, and can often stand out with bold and unique branding. This type of real estate personality will typically thrive by using content creation marketing strategies where they can use their creativity to reach clients in unique ways; like social media, videos, blogs, and email marketing. 

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The Sales Pro

A real estate agent who has past experience or thrives in the sales-focused elements of real estate is typically assertive, competitive, and results-driven. This type of agent is typically extroverted and knows how to drive conversations, make connections, and build a valuable network of referrals. They often do well with classic real estate marketing techniques like door knocking, cold calling, and hosting or leading events, but they can also benefit from digital tools that amplify their reach, like texting and emailing.

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The Introvert

The Introvert agents prefer making connections in quieter, one-on-one settings instead of large events. They are just as capable of building strong networks, but they do it through more genuine relationship-building with clients and referrals by listening attentively and personalized communication. This type of real estate personality tends to prefer digital communication tools over face-to-face interactions, but also benefit from personalized communications like handwritten notes or thoughtful gifts. Introverted agents should focus on building a strong reputation in their community with word-of-mouth or video testimonials.

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The Community Expert

The Community Expert is someone who builds a real estate niche around their deep knowledge of their geographical location. This person has typically lived in the area for a long period of time and has strong communication skills that allow them to understand what clients want and educate them thoroughly about the area. This type of agent will attract buyers and sellers by showcasing their expertise, either online or in person. They may also frequently partner with other businesses because they are integrated with the community.

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The Innovator

The Innovator is a type of realtor who loves to try new things and test out new technology to grow their business. This agent is most likely to get a competitive edge because they jump on new trends and ideas before other agents. Their marketing strategies usually include digital marketing funnels, advertising on social media, and using virtual tours to market their listings. Many innovators have a technical way of thinking, so they gravitate toward educational content to nurture leads. They also benefit from utilizing an advanced CRM system to automate many of their client tasks and maximize their effectiveness.

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