Video Campaign Marketing Strategy Pre-work Questionnaire
Please provide as much information as possible, which will guide the process of creating your video and setting you up for success.
Name
First Name
Last Name
Business Name
*
Website or Landing page
*
Key Person Contact Number
-
Phone Number
Other Contact Numbers
-
Phone Number
Email
example@example.com
Which accounts does this campaign relate to? (Select all that apply)
Instagram
Facebook
YouTube
Twitter
Company Website
Internal
Other
Please list your social media handle related to this project
Example: @yourname
Research and Planning
This will help to give us insight into what you, your vision and goals are about.
What is your video marketing budget?
Who is your target audience for these videos? Please provide demographics and any specific characteristics that define your audience.
Are there any specific products or services you want to highlight in the videos? If yes, please provide details.
How do you measure the success of your video content? What key performance indicators (KPIs) are important to you?
Do you have any existing branding guidelines or visual assets that we should adhere to when creating the videos?
Are there any specific challenges or pain points that your customers typically face, which you believe the videos could help address?
List 3 things you want to achieve with these videos?
Example: We want to raise awareness of our brand, we want to be seen as the experts etc.
Can you describe the key messages or information you want to convey through the videos?
Example: Think of your USP, strengths, opportunities, what value are you providing?
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What is your revenue?
Startup
0-$100K
>$1M
>$5M
$10M<
List 3 of your competitors (locally):
Do you foresee any logistical challenges or constraints that we should be aware of when planning the video production process?
List 5 things that your audience care about the most in their lives?
Example: Think of what resonates with your audience, how do you get this excited? What makes them emotional happy, sad, angry?
Are there any additional features or functionalities you would like to incorporate into the videos (e.g., interactive elements, animations)?
Please upload any relevant files here, such as logos, photos, music, branding materials, menus, and more.
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