The straight answer remains no. Facebook does not facilitate users transferring legal ownership of their advertising accounts. However, they provide alternatives for collaborating on campaigns and accessing analytics. This allows transitioning daily ad management duties between marketers despite unchanged technical ownership.
Let’s explore Facebook’s hierarchies and tools enabling practical transfers of responsibilities if not strict account ownership itself.
Using Business Manager to Add Campaign Collaborators
Facebook Business Manager provides the most administrative control over an organization’s advertising. Within this interface, a single Admin retains ultimate oversight privileges.
However, Business Manager enables adding other users with tiered roles:
Advertiser – This role allows collaborators to actively manage campaigns and view performance without the ability to make structural changes. Promoting another user to Advertiser status facilitates transferring daily advertising duties.
Analyst – Grants read-only analytics access for tracking spending and results. Perfect for risk-averse collaboration with outside consultants and agencies who need insights without transferring ownership of a Facebook Ad Account abilities.
Creative Assignments Through Internal Ad Account Roles
Alternatively, ad account owners can selectively invite collaborators directly within their individual accounts under Campaign Management.
Navigate to account Settings > Collaborative Ads and search for a user to assign them one of three roles:
Admin – Full campaign control matching the original Admin’s capabilities.
Editor – Ability to make changes to active campaigns and view reporting. Allows hands-on optimizations.
Analyst – Read-only performance access, same as Business Manager Analyst role.
This approach empowers trusted marketers with targeted creative duties and oversight to specific accounts only.
Read more: How To Transfer Ownership Of Ad Account Facebook?
Migrating Assets to Shift Associated Ad Account Access
While ad accounts themselves cannot change ownership, connected Facebook pages and Instagram profiles can transfer to new Business Managers.
By removing and then re-claiming company assets, you migrate all associated advertising access in the process. This provides backdoor means of granting someone else control over the ads targeting your brand's social media followers.
New Page Admins Also Receive Ad Permissions
Making another user a Page Admin exponentially expands their access to associated advertising capabilities. Along with posting authority, new Page Admins can freely manage existing campaigns focused on that page's fans and develop new ones.
Transitioning Responsibilities While Maintaining Ownership Authority
Facebook limits formally transferring legal ownership of original ad accounts to protect user identity and payment information. However, their tools do provide avenues for collaborating on individual campaigns or granting wider-sweepinganalytical/development privileges.
With some manual role adjusting, you can successfully transition daily advertising duties despite unchanged account ownership. Take advantage of the options for layered business partnerships without compromising your ultimate billing authority.