1A - Upskill: The Digital Marketing Skills Canada Application

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About Us

This funding is provided by Upskill Canada, powered by Palette Skills, through the Government of Canada. As part of Upskill Canada, we are tracking student outcomes with the goal of creating greater access to career opportunities. Therefore, you will be asked to provide some information about your professional and demographic background.
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Before we get started, please note:

Due to an overwhelming response, fully funded seats are no longer available.

You can join a waitlist in case additional funding becomes available or the program is renewed in the coming months. However, we cannot guarantee that there will be fully funded seats available at this time. Please complete this form to complete your application to join the waitlist.

We will also reach out to you about other scholarship opportunities upon completion of this application.

All your information will be kept in the strictest confidence. The information you provide will only be used to assess your application and for reporting purposes to our partner at Upskill Canada.

By completing this application you understand:

I will receive future email communications from Jelly Academy and understand I can un-subscribe at any time.

If I use AI tools such as ChatGPT to produce answers to the questions, and copy and paste those answers into the application, I will be automatically disqualified.

Ready to get started?
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What cohort and start date would you like to join?* This field is required.We offer our Digital Marketing Bootcamp as: On-Demand with pre-recorded lessons for asynchronous learning.
On-Demand: Join the Waitlist
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Tell us about yourself! What is your full name?* This field is required.
First Name
Last Name
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What is your email address?* This field is required.
example@example.com
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What's the best phone number to reach you at?* This field is required.
Please enter a valid phone number.
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What is your address?* This field is required.
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Please Select
Please Select
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
British Virgin Islands
Isle of Man
US Virgin Islands
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Other
Country
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Did you ever take, or are currently enrolled in, the CMA Chartered Marketer Designation or Growclass?* This field is required.If you have enrolled in the Chartered Marketer Designation or Growclass previously, or are currently enrolled in either program, you are not eligible for a scholarship. If you do not disclose this information truthfully and honestly, you will be charged the full amount of course fees, totalling $5425.
No, I didn't take either
Yes, I took one of those courses in the past
Other
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Did you ever take, or are currently enrolled in, any other Upskill Canada program in the past?* This field is required.See the full list of programs here: https://paletteskills.org/get-upskilled/training-programs. If you have enrolled in an Upskill Canada program previously, or are currently enrolled in one of their programs, you are not eligible for funding to take our course. If you do not disclose this information truthfully and honestly, you will be charged the full amount of course fees, totalling $5425.
No, I didn't take either
Yes, I took one of those courses in the past
Other
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What is your first official language?* This field is required.
English
French
Other
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Where were you born?* This field is required.
Born in Canada
Born outside of Canada
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How long you have lived in Canada?* This field is required.
Newcomer (5 yrs or less)
Recent (6-10 yrs)
Established (Over 10 yrs)
Prefer not to say
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What background do you identify with the most?* This field is required.We acknowledge that social and systemic inequities can prevent people from accessing education opportunities, programs and services. In order to ensure that our courses are reaching everyone and meeting the diverse needs of the students, we respectfully ask that you self-identify by selecting the option that best apply to you.
White (e.g., European descent)
Indigenous (Status, Non-Status, Métis, Inuit)
Black (e.g. African, Afro-Caribbean, African-Canadian descent)
Latino (Latin American, Hispanic descent)
East Asian (e.g. Chinese, Korean, Japanese, Taiwanese descent)
Central Asian (e.g. Afghans, Tajiks, Kazakhs, Uzbeks)
Southeast Asian (e.g. Filipino, Vietnamese, Cambodian, Thai, Indonesian, or other Southeast Asian descent)
South Asian (e.g. East Indian, Pakistani, Bangladeshi, Sri Lankan, Indo-Caribbean)
Middle Eastern (Arab, Persian, West Asian descent, e.g. Afghan, Egyptian, Iranian, Lebanese, Turkish, Kurdish)
Multiple or I prefer to describe
Prefer not to say
Other
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If you prefer to describe what background you identify with the most, please describe below:* This field is required.
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If you are Indigenous, please select which identity you identify with the most:* This field is required.
First Nations (status or non status)
Métis
Inuit
N/A - I am not Indigenous
Other
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How old are you?* This field is required.
Less than 25 yrs
25 - 34 yrs
35 - 44 yrs
45 - 54 yrs
55 - 64 yrs
65 yrs and above
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Which of the following do you most identify as?* This field is required.
Woman
Man
Non-Binary
Prefer not to say
Other
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What pronouns do you use?* This field is required.
she/her
he/him
they/them
Prefer not to say
Other
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Do you identify as a member of the 2SLGBTQI+ community?* This field is required.
Yes
No
Prefer not to say
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What gender(s)/sexual orientation(s) do you identify with?* This field is required.Select all that apply
Gay/Lesbian
Bisexual
Two-spirit
Queer
Intersex
Questioning
Prefer not to say
Not applicable (N/A)
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Are you a person with a disability?* This field is required.According to The Accessible Canada Act, a disability is any impairment, including a physical, mental, intellectual, cognitive, learning, communication or sensory impairment — or a functional limitation — whether permanent, temporary or episodic in nature or evident or not, that in interaction with a barrier, hinders a person's full and equal participation in society.
Yes
No
Prefer not to say
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If you answered yes to the previous question, please share with us what is the nature of your disability:* This field is required.Select all that apply
Chronic illness or pain-related disability
Communication-related disability (speaking)
Sensory disability (seeing, hearing)
Intellectual disability
Physical disability (agility, motor skills)
Learning disability
Psychiatric consumer and/or survivor (substance use disorder)
Mental health-related disability
Episodic disability (not mental health related)
Not applicable (N/A)
Other
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What is your highest level of educational experience?* This field is required.
High School Diploma
Post Secondary Certificate
Post Secondary Diploma
Post Secondary Bachelors Degree
Post Secondary Masters Degree
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Have you successfully completed online courses before? * This field is required.
YESNO
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What is the name and website link to the online course you have successfully completed previously? * This field is required.Write N/A if not applicable.
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Are you currently enrolled in a post secondary institution?* This field is required.
YESNO
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Please share the name of your post secondary institution:* This field is required.Write N/A if not applicable.
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Are you legally entitled to work in Canada?* This field is required.
YESNO
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What is your employment status?* This field is required.
Employed - full time
Employed - part time
Self employed - Sole-proprietorship
Self employed - Partnership
Self employed - Incorporated
Self employed - LLC
Unemployed
Other
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At your current job, what is your employment term?* This field is required.
Permanent OR a contract greater than 1 year
On contract, 1 year or less
An internship, paid or unpaid AND for a short period of time
An apprenticeship, in a formal "on the job training" capacity
N/A - I am unemployed
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If you are self-employed (owners/founders, consultants and freelancers) are you willing to provide documentation at the end of the program that demonstrates your company has either: increased in revenue, increased ability to expand into markets, and/or have increased market share?* This field is required.
Yes
No
N/A - I am not self-employed
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What is your job title?* This field is required.Write N/A if not applicable.
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Upload a screenshot providing proof of your employment. This must be either an offer email or letter from your employer. If you are self employed, please upload proof of the registration of your business. If you are unemployed please upload a blank document.* This field is required.
Drag and drop files here
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Max. file size: 10.6MB
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What is the date you started your job?* This field is required.Select today's date if not applicable.
Date
Year
Month
Day
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What is the name of your employer?* This field is required.Write N/A if you are unemployed.
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What is your employer's email address?* This field is required.Write N/A if you are unemployed.
example@example.com
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Where is your employer located?* This field is required.Select "Unknown/No Response" if you are unemployed.
Please Select
Please Select
British Columbia
Alberta
Manitoba
New Brunswick
Newfoundland
Nova Scotia
Northwest Territories
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon Territory
International
Unknown / No Response
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What Province or Territory are you working in?* This field is required.
Please Select
Please Select
British Columbia
Alberta
Manitoba
New Brunswick
Newfoundland
Nova Scotia
Northwest Territories
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon Territory
International
Unknown / No Response
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If you are self-employed (including consultants/freelancers), please share the registered name and registration number for your business:* This field is required.Write N/A if not applicable.
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Please provide the link your website if you are self-employed (including owners/founders, consultants, and freelancers):* This field is required.Write N/A if not applicable.
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What sector are you employed in?* This field is required.
In-field role (in marketing)
Out of field role (outside of marketing)
None - I am unemployed
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What industry do you work in?* This field is required.Please select the option that best applies to you. Please note that, in order to be eligible for a scholarship, applicants must have past work experience, are currently employed in, or have education and training in one of the following 3 sectors in the past 3 years: Advanced Manufacturing or Agricultural Technology.
Advanced Manufacturing - This sector utilizes innovative technologies to create new products, refine existing products, and perform production activities that will improve the quality and process of manufacturing. These technologies give manufactures a competitive edge by enhancing productivity, efficiency, and quality of the entire manufacturing value chain.This sector includes but is not limited to: Automotive, Aerospace, Medical, Machinery & Equipment, Chemicals, Consumer Goods
Agricultural Technology - This sector integrates technology, data analytics, and automation to improve agricultural practices. It modernizes agriculture by leveraging innovation to enhance productivity, sustainability, and profitability. This sector includes: Primary Agriculture, Food & Beverage Processing and Manufacturing, Food Retail & Wholesale, Input & Service Suppliers, and Foodservice Providers.
Biomanufacturing - This is the use of living cells and biological processes to create products, like medicines and biofuels. It harnesses nature to produce things in a more sustainable way.
Clean Technology - This sector develops products and services that help reduce environmental impact, like renewable energy sources and energy-efficient systems. It aims to create a cleaner, healthier planet.
Cybersecurity - This field focuses on protecting computers and networks from threats like hackers and viruses. It ensures that sensitive information stays safe and secure.
Digital Technologies - This encompasses various technologies that involve digital data and communication, such as software, the internet, and mobile devices. It drives innovation and connectivity in everyday life.
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In a few sentences, describe your work experience and/or education in your industry (agricultural technology, clean technology or advanced manufacturing):* This field is required.
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What is your current personal salary?* This field is required.
Please Select
Please Select
0 - I am unemployed
Under $20,000
$20,000 to $24,999
$25,000 to $29,999
$30,000 to $34,999
$35,000 to $39,999
$40,000 to $44,999
$45,000 to $49,999
$50,000 to $54,999
$55,000 to $59,999
$60,000 to $64,999
$65,000 to $69,999
$70,000 to $74,999
$75,000 to $79,999
$80,000 to $84,999
$85,000 to $89,999
$90,000 to $94,999
$95,000 to $99,999
$100,000 to $104,999
$105,000 to $109,999
$110,000 or more
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What is your salary type?* This field is required.
Please Select
Please Select
Annual salary
Hourly wage
Weekly compensation
Monthly compensation
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What is your current career level?* This field is required.
Entry (0-1 yr)
Jr. (1-3 yrs)
Mid (3-5 yrs)
Mid/Sr. (5-10 yrs)
Sr. (Above 10 yrs)
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Do you have at least 3 years of work experience?* This field is required.Work experience is defined as any of the following: Work experience can include volunteer work. Work experience can be outside of Canada. Work experience does not need to be three consecutive years. Work experience must be outside of full or part-time studies (high school or post secondary). Three years can be a combination of full-time or part-time paid/volunteer work, where full-time is defined as 30 or more hours per week and part-time is defined as less than 30 hours per week.
YESNO
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Please provide the link to your LinkedIn profile:* This field is required.
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Please upload your most up-to-date resume:* This field is required.
Drag and drop files here
Select files to upload
Max. file size: 10.6MB
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Thank you for providing us with your information!

Next, we want to hear about your career goals.

Let's keep going.
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What do you hope to achieve through this course?* This field is required.
Grow my business
Land a job in digital marketing
Upskill in my current job
Other
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If you are unemployed, is your goal to secure employment (full-time, part-time, contract-based)? OR if you are employed, is your goal to have a horizontal, lateral or vertical career move? * This field is required.
YESNO
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Why do you think our digital marketing course is the right fit for you?* This field is required.
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How will this course help you in your career journey?* This field is required.
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How do you see giving back to the community once you graduate from the program?* This field is required.
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Describe the particular knowledge gap you're hoping to fulfill by enrolling in Jelly Academy.* This field is required.Example in your own words, or get bonus points if you share a link to a document with screenshots, a video, or more. Ensure it references something you get stuck on when trying to do SEO on your website, start a digital ads campaign, build a social media calendar, or more. Feel free to articulate this knowledge gap in a way that works best for you.
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What set of transferrable skills do you currently possess that will help you succeed in this course and in your future career?* This field is required.
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You're one step closer to achieving your career goals!

Next, please tell us about any accomodations that we can help you with.

You're almost there.
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Are you in need of financial assistance? Please share your story about why you may need assistance with the cost of the program:* This field is required.
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Are there any accommodations you need to participate in the program? Would you like someone to reach out to you about any accommodations? Please let us know (i.e. accessibility needs due to your disability).* This field is required.
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You've reached the last section!

Please review the course requirements so that you're aware of what is required of you during the program.

Let's finish my application.
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How did you hear about Jelly Academy?* This field is required.
NGen
BC Greenhouse
Monday Girl
Canadian Council of Indigenous Business
Futurpreneur
Canadian Women Chamber of Commerce
Canada's 2SLGBTQI+ Chamber of Commerce
Upskill Canada Hub
SocialNext
Indigenous Tourism Association of Canada
Google Search
LinkedIn
Facebook
Instagram
Tiktok
Reddit
Twitter
A friend or colleague
TAP Network
Canadian Agricultural Human Resources Council
CAMA
Canadian Food Innovation Network
Canada's Outstanding Young Farmers
BioEnterprise
Thrive by SVG Ventures
Métis Advisors
Canadian Manufacturers and Exporters
Agricultural Adaptation Council
Cider Canada
Vancouver Farmers Market
Pow Wow Pitch
Farm Management Canada
BC Food and Beverage
Better Farming
Food Producers of Canada
Campus Innovation
Foresight
Canadian Produce Marketing Association
Suzie Yorke
Tech Manitoba
Canada Makes
Indigenous Manufacturing and Contracting Network
New Ventures BC
BC Center for Agritech Innovation
Indigenous Clean Energy
Calgary Economic Development
Eco Canada
Tech NL
Acetech Leadership
Other
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Will you provide us with a video or written testimonial?* This field is required.By selecting 'Yes' below you are confirming you'll commit to providing a video OR written testimonial of your experience if you are a funding recipient. If you do not provide a testimonial once you have graduated, you will be invoiced for the course fees in full.
YESNO
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Commitment Requirements

Please review the requirements below:

For Participants:
By engaging in this program, you agree that you are committed to investing yourself through learning and finding a job or expanding your business in either the Agricultural Technology or Advanced Manufacturing sectors within Canada.

Surveys and Feedback:
By engaging in this program, you agree to provide us with your feedback, job information, and employment or business outcomes through various surveys during the program. The surveys adminstered will be:

1) Week 5 (midway through the course): Mid-Assessment Survey

2) Week 11 (end of the course): Feedback and Employment / Business Growth Survey

3) 10 weeks after finishing the course: Employment Survey / Business Growth
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Do you agree to the commitment requirements on the previous page?* This field is required.By selecting 'Yes' below you are confirming you will respond to Jelly Academy's requests to provide feedback on your training experience, and outcomes related to your employment or career journey status upon the completion of training. Confirming your commitment to these requests is a requirement to be eligible for a funding offer. If you do not fulfill these requirements you will be charged the full price for course fees, totalling $5425.
YESNO
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Please read the Course Syllabus for the format of the Digital Marketing Bootcamp you are applying for:

On-Demand Digital Marketing Bootcamp Course Syllabus

Live Digital Marketing Bootcamp Course Syllabus
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Have you read the course syllabus?* This field is required.By selecting 'Yes' below you are confirming have read the course syllabus and fully understand your required commitment to complete the training. Confirming your commitment to completing the program is a requirement to maintain your funding. If you do not fulfill these requirements you will be charged the full price for course fees, totalling $5425.
YESNO
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Do you have the time to commit to completing this course?* This field is required.You must be able to commit a minimum of 5 hours per week for 11 weeks to the course.
YESNO
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To graduate from the program, you will need to complete certain course requirements.

Please review the course requirements listed below.

1) Attendance & Learning Resources

I will review 9 separate digital marketing modules via video recordings or Zoom lessons that are 1.5-3 hours each, hosted on a learning management system or over Zoom. I will attempt to attend the optional weekly workshops. I will sign into the course’s learning management platform in order to access recordings, additional learning resources, quizzes, assignments and to upload my micro-credentials.

2) Requirements for Course Completion: Quizzes & Assignments

In order to receive my certificate of completion, I must, at a minimum, complete all quizzes through the learning management system, with a minimum score of 70%. I understand that I can attempt the quizzes as many times as I need in order to score 70%. I must also complete all 11 practical assignments by uploading my submissions into the learning management system.

3) Requirements for Course Completion: Micro-Credentials

I understand that this course is built to help me gain 11 industry recognized micro-credentials through Google, Meta, Hootsuite, Meltwater, and more. I understand that it is optional to complete the micro-credentials. I understand it will take, on average, 3 hours to complete each. I understand that by completing 11 micro-credentials, I am increasing my opportunity for finding employment in digital marketing.

4) Requirements for Course Completion: Deadlines

I must complete all quizzes and assignments within 11 weeks from the date I started the course, in order to receive my certificate of completion. My access to the learning management system will be removed 24 hours after the completion deadline. I understand that, in order to have any of the 11 industry micro-credentials added to my certificate of completion as badges, I must upload and submit these prior to the deadline in the learning management system.

5) Digital Tools

I understand that this program requires me to use digital tools, such as Zoom, Thinkific, Google Skillshop, Hootsuite, Meta and others, including apps such as Instagram, Facebook, TikTok, LinkedIn and others, in order to successfully complete the course. Thus, I must have access to a computer, tablet, smartphone or other device, and the ability to navigate within the digital tools, in order to participate in, and complete the course.

6) Communications and Support

I understand that I must read all communications sent from Jelly Academy, and that I must inform Jelly Academy as soon as possible if I encounter any challenges that can disrupt my ability to complete the course requirements.
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By signing below you are confirming your acknowledgement of and commitment to all course requirements, including surveys and questionnaires tied to the funding opportunity. If you do not fulfill these requirements and commitments you will be charged the full price for course fees, totalling $5425.* This field is required.Confidentiality: You may be required to sign an additional NDA by employer partners so they can share confidential information.
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