Compass // New Dev Ads

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These recurring monthly packages have been tailored for New Dev projects:

Small-Scale New Dev - $500/mo
- Recommended for projects less than $50M
- Digital Ads featured on New York Times, WSJ, CNN, NY Post and more
- Target buyers who have Googled similar products ("luxury condos miami")
- No dedicated strategist, email support only

Large-Scale New Dev - $1,000/mo
- Recommended for projects from $50-100M
- Same website reach and targeting as above, plus:
- Target Specific Buyer Profiles (Finance, Executives, Tech)
- Target International Buyers
- Advertise to users searching for competing developments (someone who Google's "one manhattan square condos" will see ads for your project)
- No dedicated strategist, email support only

Priority Projects & Branded Residences: For luxury developments and high-stakes projects, our Priority Projects service ($2,500/mo) offers a dedicated strategist, personalized campaign management, and direct client collaboration. Book a meeting with Melanie to discover how this premium service can elevate and transform your digital strategy.

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Choose a Monthly PackageThese are recurring monthly packages, but you can cancel at any time. Just email us a cancellation notice and the billing cycle we're in will be your last.

Smalle-Scale New Dev ($500/mo)Large-Scale New Dev ($1,000/mo)

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Development InformationTell us about this New Dev project.

Project Name

Street Address

City, State

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Agent/Team Name

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Primary Agent EmailThis will be our primary point of contact for all communication.

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Anyone who should be cc'd on emails (Optional)They'll receive all comms from our team (links to reporting, launch confirmation)

Add multiple emails separated by commas

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Small-Scale New Dev: tell us about this projectWe'll use this information for targeting, using people's past Google search behavior to influence who will see ads for the project.

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Targeted GeographiesWhich US markets, cities or neighborhoods should we focus on?

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Large-Scale New Dev: tell us about this projectWe'll use this information for targeting, using people's past Google search behavior to influence who will see ads for the project.

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Which buyer profiles would you like to target?Example: Finance, Luxury, Executives, Real Estate Investors, Techies, Parents of a specific Private School, Members of a specific Country Club

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US & International Targeted GeographiesPowered by Google, we can target users in just about any location on Earth -- except China.

Which US cities or neighborhoods should we focus on?

Which International countries or cities should we focus on?

Besides English, are there any other languages we should focus on? Chinese, Arabic, French, Spanish?

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Development URLThe link to the project website. If it's not live yet, where else should we point traffic to?

compass.com/example

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What rival buildings/communities should we target?Similar to looking at comps, we're looking for other buildings that prospective buyers might be considering in nearby neighborhoods at a similar price point. For example, "my developer thinks that buyers for these luxury condos in Williamsburg are also likely to be considering X, Y and Z."

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Do you have ads from Compass Design ready to go?We recommend working with your Marketing Support team to get ads created that feature photography or renderings from the project.

YESNO

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Compass-Designed Image Ads

Drag and drop files here

Select files to upload

Max. file size: 10.6MB

Eligible Ad Specs: 300x250, 300x600; 150kb max file

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How would you like to move forward to get the artwork created?

I'll work with Compass/Development Team to build some custom artwork. Place the campaign on hold in the meantime and I'll get back to you.

Pay a supplemental charge to have the nerds at Lead Gen Lab design your artwork. What will be provided is 3 ads, 2 revisions, at a cost of $100. The campaign will be placed on hold while they finalize the artwork.

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Launch DateWe'll need at least 2 business days to get your ads ready for launch.

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Any notes?If you'd like to only run for a specific amount of time, please let us know. For example: "only run for 3 months."

Optional

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We won't charge a credit card until the day we launch, but we'll collect the card info today and put it on file. Do you have the card info ready?If the Developer is covering the marketing cost, select 'No' and we'll email you a link that you can share with them to get their card on file.

YES, card is in handNO, need to share later

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Budget

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Order Summary* This field is required.This card will be charged the day we launch. Charges will appear as "LEAD GEN LAB."

USD

+ OR enter a custom value

First Name

Last Name

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You understand and approve the following terms:* This field is required.* Your New Dev package will run for 4 weeks and then automatically renew each month until you notify us that you'd like to cancel. You can cancel at any time. Whenever you notify us that you'd like to cancel, we'll run for the remainder of that billing cycle. * You will receive a link to a reporting dashboard 1 day after your campaign launches. * Your campaign launch will be placed on hold if we don't have artwork or if we don't have a credit card on file. * Our Small-Scale New Dev and Large-Scale New Dev packages only include email support. If you think you'll need more support and someone to join you, or your client, for calls or Zoom meetings to strategize or discuss performance, we instead recommend our Priority Projects offering.