2025 DTC National Conference Planning

2025 DTC National Conference Planning
Thank you for your time in completing our survey. These results, used in aggregate, will help us shape our 2025 DTC National Conference.
Name

First NameLast Name
Company
DTC Perspectives would like to work more closely with the industry to help us gain a deeper understanding of the current landscape and your day-to-day, ensuring that our conference is relevant and valuable. Would you be interested in having a short call with us during the spring or summer? (Approx. 30 minutes.)

YesNo
If you selected "Yes", please provide your email address so we may reach out to schedule the call:
example@example.com
What do you consider the biggest challenge or challenges in DTC marketing for the next 6-12 months?
What do you consider the biggest opportunity or opportunities in DTC marketing for the next 6-12 months?
What trends / innovations are you seeing emerge that will shape the future of patient communications & engagement?

One a scale of 1-5, please rate your interest in the following topics (1=Not At All Interested; 5=Very Interested):

	1	2	3	4	5
Best practices/innovations with regards to branded efforts
Best practices/innovations with regards to unbranded/disease state efforts
Innovations in social media
Integrating emerging channels/platforms in DTC campaigns
Integration of celebrities in DTC campaigns
Point of care marketing
Launching new drugs to market
Media buying/planning best practices/innovations
Optimizing media mix
ROI measurement
Data and analysis on DTC advertising spend
Data and analysis by disease state
Consumer media consumption trends
Advancements in consumer profiling
Inclusive health marketing
Increasing adherence/brand loyalty
Latest FDA/regulatory news/research

Are there any topics not included above that you would like to learn more about?
What is an element of DTC marketing that you feel is over-done or overly discussed and should not be included in the 2025 agenda?
From what companies or speakers would you be most interested in learning? Why?
What types of sessions would you be most interested in attending?

Standard presentationsPanel discussionsKeynote fireside chatsInteractive workshop with the whole roomBreaking out into smaller rooms on specific topicsProfessional development sessions to help you grow in your day-to-day work (eg, learning AI or ChatGPT capabilities, overview of tools available to marketers, etc)
What structure would you prefer for the 2025 DTC National agenda?

Content spread out over 3 calendar days (Half day on Day One, full day on Day Two, half day on Day Three)Content condensed into 2 calendar days (Full days on Days One and Two)Content condensed, but shorter on 2 calendar days (Full day on Day One and then a half or three-quarter day on Day Two)
Would you have interest in an off-site event as a fun activity? (E.g., sightseeing around Boston, harbor cruise, visit to Fenway Park, etc. Please check all that apply.)

Yes, I would enjoy such an off-site event on the afternoon of the last day of the conferenceYes, I would enjoy such an off-site event as a cocktail party and/or awards ceremony locationNo, I would not like to do an off-site eventOther

On a scale of 1-5, what effect do these have on your choice to register for a conference? (1=No Effect At All; 5=Very Strong Effect)

	1	2	3	4	5
Cost
Location
Networking opportunities
Overall agenda
Interest in a single specific keynote speaker
Award ceremonies
Live demos or other interactive experiences by speakers or sponsors
Fun activities or other event activations

What are your biggest motivating factors when deciding to register for a conference?
What are your biggest hinderances when deciding to register for a conference?
What do you most want to achieve when attending an event?
What solutions would you like to see offered at an event to better help you in your day-to-day work?
What are some elements from industry events that you have particularly enjoyed or found to be the most beneficial?
Please pick the statement that best describes your company’s policy towards conference attendance through 2025:

We are on a travel freeze and cannot attend conferencesWe are under travel restrictions and it is difficult toget conference approvalI have travel and training budget, and choose the conference that best meets my needsI have travel and training budget, but can’t take the time out of the officeWe are encouraged to attend conferences each year that will help us do our jobs better.Other
What would make you register for a conference sooner? (Check all that apply)

Early registration discountLimited-time group discountsSpecial giveawaysNothingOther
Approximately how many industry events do you attend per year?
What industry conferences and award ceremonies do you attend?
What industry publications or websites do you read / visit regularly?
What are your preferred ways to learn about the 2025 DTC National Conference? (Check all that apply.)

Emails from DTC PerspectivesEmails from third partiesSocial MediaPostcard MailingMinibrochure MailingFull Conference Brochure MailingWord of MouthI know of it and look for it each yearOther
Please share any additional thoughts or feedback on the 2025 DTC National Conference in the space provided below.
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