• Take our FREE Cookieless Survey now!

    This survey should take you 15 minutes

  • You will now be asked a series of questions on the following pages. Please answer them as accurately as you can — it's okay if you're not completely sure. An estimate is fine. These questions are based on our seven-pillar model, and you'll receive a final score for each section.

  • Cookieless Awareness

    Third-party cookies, once a cornerstone of online advertising, are being phased out due to privacy concerns. This shift necessitates a change in marketing strategies, focusing on alternative methods like first-party data, contextual targeting, and privacy-compliant solutions to reach and engage audiences effectively.

  • How would you rate your business' knowledge and understanding of all things cookieless?*
  • What strategy does your brand have in preparation for the deprecation of 3rd party cookies?*

  • Consent Management

    Consent management ensures transparency and user control over data collection, allowing businesses to gather user consent for data usage while complying with privacy regulations like GDPR and CCPA. This process involves informing users about data collection practices, providing options for consent, and recording user choices for future reference and potential withdrawal of consent.

  • How effectively does your brand's website communicate the value exchange for data sharing to customers?*
  • What is the status of your business' consent management approach on your site?*

  • Technology & Analytics

    Advanced analytics technologies like Google Analytics 4 and machine learning algorithms become crucial for analysing non-cookie data and predicting user behaviour. This allows for continued audience segmentation and campaign optimisation based on contextual signals, first-party data, and engagement metrics.

  • How well does your business' current tracking and tagging strategy account for a cookieless future, considering both reliance on third-party cookies and alternative approaches?*
  • How effectively does your business integrate different systems to gain insights that improve marketing activation efforts?*

  • Data Management & Activation

    Data management and activation encompasses the process of robust first-party data collection, segmentation, and activation across platforms for precision targeting and campaign optimisation. Data management prioritises user privacy while still enabling effective audience reach and engagement.

  • Is data used to inform and build custom audiences for marketing (e.g. growth/propensity)?*
  • As part of your first-party data strategy, does your client have a Customer Data Platform (CDP) for audience activation in media?*
  • As part of your 1PD strategy, does your business use a Data Clean Room (DCR) for secure data matching and customer profile activation?*
  • Have you connected your first-party segments and audiences directly to media activation?*

  • Media Buying

    Media buying in a cookieless future prioritises the use of first-party data, contextual advertising, and predictive analytics to optimise ad placements and budget allocation. This strategy leverages real-time bidding and programmatic platforms that operate without reliance on third-party cookies, ensuring that ads are served to the most relevant audiences based on contextual signals and user intent. By focusing on environments where target audiences are most likely to engage, media buying becomes more efficient and effective, driving better ROI while maintaining compliance with privacy standards.

  • What is your total annual media spend? (this will help us optimise your media buying score)

  • Media Buying

    Continued...

  • What is the balance of brand/performance media planned for 2024?*
  • Which of the following best describes how you buy digital media?*

  • Audience Targeting

    Audience targeting in a cookieless future relies on leveraging first-party data, contextual insights, and advanced machine learning algorithms to precisely identify and reach the most relevant users. By utilising aggregated and anonymised data, audience targeting ensures that advertisements are displayed to the right users at the right time, enhancing relevance and engagement without compromising privacy. This approach focuses on understanding user behaviour and preferences through consented interactions, creating tailored experiences that drive higher conversion rates and foster deeper customer relationships.

  • How do you determine the optimal frequency cap of ads for your digital campaigns?*
  • To what extent does your business use conversion modelling solutions, such as enhanced conversions and data-driven attribution models, to optimise digital activity?*
  • What sources of insights does your business use to build audiences for paid search campaigns?*
  • What sources of insights does your business use to inform and build your audiences for paid social campaigns?*
  • Which of the following best reflects your business' display and video targeting strategy?*

  • Measurement & Reporting

    Measurement and reporting in a cookieless future involves using privacy-centric methodologies to accurately assess campaign performance and user engagement. By employing advanced analytics, aggregated data, and identity resolution technologies, marketers can gain comprehensive insights into the effectiveness of their advertising efforts. This approach ensures compliance with privacy regulations while providing granular metrics on reach, frequency, and conversion rates. Enhanced measurement techniques enable the continuous optimisation of campaigns, offering a clear view of ROI and facilitating data-driven decision-making for future strategies.

  • What methods and approaches does your business have in place to maintain accurate attribution measurement and reporting?*
  • Select all the measurement solutions your business has deployed to help navigate the challenges posed by data security, privacy regulations, and the deprecation of third-party cookies:*

  • Congratulations on completing the Cookieless Survey!

  • To help us give you a Cookieless Score that tailors to your business and industry, please answer the following 3 questions:

  • Which industry sector are you in?
  • How many employees are in your organisation?
  • What is your level of seniority within your organisation?

  • When you click submit, you will be redirected to a new page revealing your business' level of preparedness for the cookieless future.

  • Should be Empty: