Comfort Footwear Market Research
This survey is anonymous and it only takes 2 minutes to complete.
General Information
How old are you?
18-24
25-34
35-44
45-54
55-64
65 and above
What is your gender?
Male
Female
Prefer not to disclose
What is your primary occupation/activity?
Employed
Unemployed
Student
Retired
Other
What country do you live in?
Footwear Preference
How often do you purchase shoes?
Every month
Every 3-6 months
Twice a year
Once a year
When needed
What types of footwear do you purchase most often? (Select all that apply)
Casual shoes
Sport shoes
Comfort shoes
Formal shoes
What influences your choice when buying new shoes?
Shoe Design
Comfort
Brand Recognition
Price
Trends and Fashion Styles
Other
How important is comfort to you?
Very Important
Important
Somewhat Important
Aesthetics is more important than comfort
Not Important
What is your primary reason for purchasing comfort shoes?
Daily wear
Work
Medical reasons
Sports and other activities
Other
How often do you wear comfort shoes compared to other types of shoe?
Most of the times
Occasionally
Rarely
Never
What features do you look for in comfort shoes? (Select all that apply)
Arch support
Cushioning
Lightweight
Durability
Stylish design
Other
How important is the appearance of the shoe compared to the comfort?
Very Important
Slightly Important than comfort
Not as important as comfort
Not important at all
How important is it for you that your comfort shoes are made from sustainable materials?
Very Important
Slightly Important
Not Important
How much does the price influence your decision when purchasing comfort shoes?
Very Important
Important
Slightly Important
Not Important at all
How much are you willing to spend on a pair of comfort shoes?
Under 50€
50€ - 100€
150€ - 200€
Over 200€
How do you prefer to buy your shoes?
Online
In-Store
Other
Awareness towards the comfort market & offer
Can you give examples of comfort brands that you prefer/know?
How would you rate the visibility of comfort footwear brands in the market?
High visibility & importance
Important but not crucial relevance
Neutral
Low Visibility
Not important at all
Where do you typically learn about new comfort footwear brands and products?
Online advertisements
Social Media
TV Commercials
In-store displays
Internet
Other
How likely are you to follow a shoe brand on social media?
Very likely
Likely
Neutral
Unlikely
Which social media platforms do you use most frequently for following brands?
Instagram
Facebook
YouTube
LinkedIn
Pinterest
Other
In your opinion, what would be the best way to promote the visibility of comfort footwear?
Television Advertising
Online Targeted Ads
Newsletters
Displays and Demo
Social Media / Influencers
Content Creation
Health Certifications & Partnerships
Are there any specific problems or needs that you wish comfort shoes could address better?
Submit
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