FAPI Diagnostic Test

Company details

Diagnostic report for Enter the company name * based in Country HQ Size of marketing team

Are strategic objectives clearly communicated in detail across the organization, including the marketing team?* This field is required.

They are communicated in detail to the marketing team

They are shared on a need to know basis

They are primarily communicated within senior management

Strategic objectives are constantly evolving so they are communicates when updated

How does the business deal with marketing processes? e.g. is a SOP document in place* This field is required.

Marketing processes are defined and documented for internal teams only

Some marketing processes, like content creation, might have documented workflows, while others don't

Marketing processes are clearly defined, documented in detail and readily accessible to all marketing team members

The marketing team operates on flexible and informal procedures, adapting as needed to respond to business requirements

Does the marketing team use a structured approach to break down marketing goals into actionable tasks?* This field is required.

Tasks are created and prioritized based on immediate needs or urgent requests

Different teams have their own approach to breaking down tasks related to their specific goals

The team relies on informal project management methods like to-do lists or team discussions to manage tasks

The marketing team uses a prioritization process to break down marketing goals into smaller, manageable tasks

To what degree do marketing recommendations and decisions rely on data analysis and insights?* This field is required.

Each Production Executive gathers activity specific data and distributes it to the Functional Leads

Data analysis is used to some extent, but it's not the primary driver of marketing recommendations

Peformance and financial data is reviewed and analyzed regularly and plays a significant role in marketing decision making

Marketing data availability depends on the BI team's capacity to fulfil ad hoc requests

How well does the tactical marketing plan align with the overall strategic marketing framework?* This field is required.

The marketing plan is developed in isolation from the business plan

The tactical marketing plan accurately translates the overarching goals and objectives outlined in the business strategy into specific and actionable steps

The tactical marketing plan focuses exclusively on individual activities or campaigns without a strong connection to the strategic vision

The tactical marketing plan demonstrates a general understanding of the strategic vision but may lack a clear connection between specific tactics and overarching goals.

Are all stakeholders in the management team involved in marketing efforts and contribute to marketing success?* This field is required.

The management team is actively involved in marketing efforts by providing strategic direction

Functional Leads might provide input on marketing initiatives relevant to their areas, but do not participate in marketing efforts

Some stakeholders in the management team might be passively aware of marketing efforts but not actively involved

Management actively contributes to marketing by making cross-functional resources available to the marketing team

Has a clear marketing organizational structure been established with distinct roles and responsibilities?* This field is required.

The marketing team has a well-defined organizational structure with distinct roles and clearly outlined responsibilities for each position

There's no formal marketing structure in place. Marketing activities are handled by individuals across different departments with no clear direction or coordinated strategy

There's a general understanding of marketing roles, but some team members might handle multiple tasks across different marketing areas

Marketing roles and responsibilities are defined informally, often based on individual skills or experience

Are clear performance and productivity targets outlined for the marketing team?* This field is required.

Targets primarily focus on task-based metrics like social media posts published or email campaigns

The marketing team has activity specific goals with metrics to track deliverables, performance and impact, and measure success

Delivery and performance targets might be set for individual marketing campaigns or initiatives, but they are not aligned with broader organizational goals

Marketing metrics are in place to comprehensively cover the entire user journey and provide a full media-mix modeling view

Are different marketing reports available for different stakeholders separating specific metrics and KPIs for different stakeholders?* This field is required.

Marketing reports provide a comprehensive view with different data sets tailored for specific stakeholders

Different departments within marketing might generate their own reports with separate data sets

Reports might be overly technical and data-heavy, focusing primarily on detailed production metrics

Marketing reports are available to all stakeholders on a request basis, allowing each stakeholder to specify their needs

Is a comprehensive resource plan in place that identifies the skills, tools, and budget needed to execute the marketing plan?* This field is required.

No formal resource plan exists relies on an informal system for identifying and securing resources

Resources are allocated reactively based on immediate needs or opportunities

Some level of resource planning exists, but it might lack detail and it is not shared across the entire organization

A unified resource plan exists, clearly outlining the skills, tools, and budget needed for each stage of the marketing strategy

Does the organization produce integrated forecasting for the full media mix before engaging resources?* This field is required.

The organization utilizes conduct detailed forecasting across all marketing activities within the media mix before briefing Production Executives

The organization forecasts marketing output for all individual channels in isolation not linking the full media mix

The organization forecasts some, but not all, channels depending on data and resources

The organization forecasts marketing output considering all channels within the media mix but does not share the metrics with staff

Has a clear marketing model been outlined and understood by the entire team and functional leads?* This field is required.

A marketing model might exist, but it's not fully communicated to all team members or Functional Leads

A clear, well-defined marketing model is defined involving the entire department and guiding their strategy and execution

Different marketing departments (e.g., content, social media) might operate under their own implicit models

The marketing team might rely on an informal model based on past successes or industry trends

Your FAPI Marketing Framework Readiness ScoreThe maximum FAPI Marketing Readiness Score is 120, indicating a strong alignment with the principles and best practices outlined in the FAPI Marketing Framework.