GUIDELINES
- The awards programme is on the lookout for innovative initiatives and excellent products of outstanding FMCG companies in Asia.
- Each company may submit up to three (3) entries only.
- The nomination form is valid for one entry only. Fill out the form again if you will nominate another project/product.
- The awards will be given on a country-level basis.
ELIGIBILITY
Nomination is open to all FMCG companies with offices and operations in Asia.
- Product categories - The product must demonstrate significant success or accomplishments achieved in the last 24 calendar months.
- Project categories - The initiative must be launched within the last 24 calendar months, either in part or full. If launched prior to 24 calendar months, it remains eligible if recent developments or upgrades were made.
Companies in the following industries are not eligible to join the awards programme: tobacco, multilevel marketing, and products with claim of health benefits.
JUDGING CRITERIA
For product categories:
- Branding - Is the product aligned with the company’s mission and vision and fulfills the brand’s promise?
- Unique Selling Point - Does the product have a unique value proposition that makes customers choose it over others?
- Product Effectivity - Does the product contribute to the company’s growth and achieve its targets (i.e. sales turnover)?
- Customer Satisfaction - Does the product meet or surpass customers' expectations? Was there growth in customer count?
For project categories:
- Uniqueness & Innovation - Does the project introduce new or cutting-edge innovation?
- Success & Impact - Did the project successfully achieve its objectives and targets using proper assessment measures? Was there an impact on the company and industry?
- Dynamism - Is the project open to changes and progressive opportunities?
COST
Nomination is free of charge.
Should you win, the winners package secures your seats at the prestigious awards dinner and gives you access to a wide range of valuable benefits at an exclusive cost.
The details and pricing for the winner's package can be found in the winner's package section towards the end of this form.