Grocery Brand

To be awarded to the grocery brand voted by wholesalers to have made a significant contribution to turnover and profit during the 12 months to the end of June 2024. The brand should have demonstrated investment in the wholesale sector and marketing appropriate to the needs of the wholesaler customer. Please state your top three brands and manufacturers below:

Foodservice Brand

To be awarded to the foodservice brand voted by wholesalers to have made a significant contribution to turnover and profit during the 12 months to the end of June 2024. The brand should have demonstrated investment in the wholesale sector and marketing appropriate to the needs of the wholesaler customer. 

Licenced Brand

To be awarded to the alcoholic drinks brand voted by wholesalers to have made a significant contribution to alcohol turnover and profit during the 12 months to the end of June 2024. The brand should have demonstrated investment in the sector and marketing skills allied to recognition of the needs of the wholesaler. 

Best use of Data and Insight.

To be awarded to the supplier voted by wholesalers who have used sales data the most successfully in the sector to generate increased sales and distribution.The supplier should have demonstrated key analytical and marketing skills during the 12 months to the end of June 2024 in achieving the increased sales.

Service to Wholesale

To be awarded to the manufacturer or supplier of retail or catering products with the best service level (deliveries against order) during the 12 months to the end of June 2024.

Best New Retail Product

This award recognises innovative new products launched during the 12 months to the end of June 2024 that have performed well in the wholesale channel to retail customers. Choose up to three.

Best New Foodservice Product 

This award recognises innovative new products launched during the 12 months to the end of June 2024 that have performed well in the wholesale channel to foodservice customers. Choose up to three.

Best Marketing/Promotional Activation

This award recognises a supplier which has introduced the best marketing and promotional activation plan for their brand during the 12 months to the end of June 2024. This includes: increasing brand awareness and values, highlighting brand quality and leading to increased consumer demand. This award is for a manufacturer. Choose up to three.

Best Service Provider

This award goes to the Service Provider Member of FWD whose offer has helped to increase efficiency, drive sales or increase customer engagement in the wholesale channel. Service providers include businessess helping with sales, marketing, technology, insight and finance. Choose up to three.