OTT SUMMIT AND UPFRONT SHOWCASE 2024 – ADVERTISING FIRST
The growth of social media and user generated platforms has disrupted the video advertising ecosystem. But there is a huge difference in the viewing experience and audience engagement offered by platforms that are primarily driven by user generated content and publishers who carefully curate and invest millions in content for viewers.
And in this era of social media and UGC dominance in digital advertising, we believe it is important to continually advocate the benefits that only exist in a premium video environment. AVIA is focused on bringing the industry together to create this narrative and help craft a more sustainable future for everyone.
With premium video advertising, whether on OTT, linear pay TV, FAST or FTA broadcast, now presenting significant new revenue opportunities, this year’s OTT Summit focuses on Advertising First. And running parallel to the main plenary sessions of the OTT Summit in the afternoon, key publishers will be presenting the latest data and insights, programming slates and advertising innovations to a roomful of brands, agencies and planners in a series of Upfront Showcases. Complimentary registration to attend both the OTT Summit and Upfront Showcase is restricted to advertising brands and media agencies only.
For enquiries, please contact communications@avia.org
Visit https://ottsummit.asia/ for more information.
Date: Thu, 5 Dec, 2024
Timing: 9am-7pm SGT
Venue: Grand Ballroom, Level 3, Amara Singapore
Address: 165 Tanjong Pagar Road Singapore 088539