Lockdown K Basketball Content Strategist (Ideation + Packaging) Job Description:
About The Job:
Hi! We are looking for a basketball obsessed Content Strategist who can consistently pitch strong video ideas and package them into titles and thumbnail concepts that fit our channel and bring in views.
This role is not just brainstorming. We want someone who understands what makes a basketball video click, what makes it hold attention, how to come up with thumbnail ideas that people click, and how to turn trends into ideas we can actually create.
Ideal Candidate:
You must be an absolute basketball fanatic who follows the sport closely and understands NBA history, current events, and the culture around it.
Beyond basketball knowledge, you also need to understand YouTube packaging and why certain ideas, titles, and thumbnails win.
We're Looking For Someone Who Is:
Basketball expertise: You know the sport inside and out, and you keep up with what is happening right now
YouTube instincts: You understand why a video gets clicked and why it holds attention
Thumbnail concepts: You can consistently come up with thumbnail concepts that fit our channel and actually work
Strong taste: You can bring us fresh ideas that push the channel forward
Format versatility: You can pitch ideas that make sense for both longform and shortform
Trend awareness: You keep up with social media trends and basketball storylines
Accuracy and reliability: You fact check, you are organized, and you deliver on time
Responsibilities:
Pitch video ideas across multiple formats: longform video essays, documentary style deep dives, reported NBA stories, deep dives, investigative style narratives, draft class breakdowns, player career arcs, team rebuild timelines, shorts/ig reel series, and one off short videos
Take ideas we already have and turn them into title and thumbnail concepts that match our channel and can realistically increase views
Create a short brief on each idea with supporting evidence for why it will work (similar videos, search demand, relevance in basketball right now, etc.)
Stay on top of trends across YouTube, TikTok, Instagram, and the basketball world so we are early on topics that are about to pop
Goal:
We are looking for someone we can grow with and will be with the team for a long time!
We are looking for a self-driven individual who ensures 100% accuracy in their information and consistently meets deadlines for idea submissions