SWT Marketing Program Award

Nominated marketing programs, projects, or campaigns must be a component of the organization’s overall marketing program. Successful nominations detail the primary program elements and successful quantitative or qualitative outcomes, including but not limited to a notable increase in user engagement, website visitation, overnight stays, visitor spending, or tax revenue.

Nominations may include one of the following elements or multiple elements in an integrated program or campaign anchored by a specific theme:

• Marketing or advertising campaigns or programs
• Social media marketing programs
• Web site development
• Content marketing programs
• PR, publicity, or promotional initiatives or campaigns
• Printed or digital collateral materials such as visitor guides or brochures

Please describe the program/campaign in as much detail as possible (150-word limit for each section below):

Email*

Name of program or campaign:*

What was the program/campaign time frame?*

What were the stated program/campaign goals?*

Describe the program/campaign outcomes (documented performance metrics encouraged):*

How was this program/campaign exceptional?*

Please include examples of program/campaign elements such as advertising or promotional collateral:*