2025/2026 Incubator Alley Application Form

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Are you a new or small brand in the natural, organic or wellness space looking to grow your business? Apply today to join us in Incubator Alley at CHFA NOW, a high-traffic area where entrepreneurs get a chance to meet Canada’s most influential retailers, brokers and distributors.

NEW! Brands can now participate in Incubator Alley for up to TWO consecutive years instead of one year. You must reapply and meet the qualifications to be considered.

Eligibility Requirements:

You are a new or small brand in the natural, organic & wellness space in Canada
You're not nationally distributed
You must have product ready for sale in Canada and are currently selling your product in retail stores or ecommerce channels
Your product labels and product claims are compliant with Canadian regulations
You haven’t exhibited in Incubator Alley more than two times at each regional show. Note: Reapplication is required and you must meet the qualifications to be considered.

Note: The questions below are used to help determine qualification for Incubator Alley and to compete in CHFA Launch Pad. You may be contacted to provide further product information to be considered as a finalist for CHFA Launch Pad.

CHFA Launch Pad is our Dragons' Den style competition where brands compete for industry and media exposure and to win a killer prize package. It's free to participate!

Company Name:*

Company Website:*

Main Contact:*

First NameLast Name

Phone Number*

Please enter a valid phone number.

Email:*

example@example.com

Date Founded:*

Date

Which show(s) are you interested in exhibiting at? (please only select one, you are required to complete an application for each show)*

CHFA NOW TorontoCHFA NOW Vancouver

Are you currently a CHFA member?*

YesNo

Have you ever exhibited at a past CHFA Toronto show?*

YesNo

Did you exhibit at Incubator Alley in Toronto?*

YesNo

Have you ever exhibited at a past CHFA Vancouver show?*

YesNo

Did you exhibit at Incubator Alley in Vancouver?*

YesNo

What was your annual Canadian Sales revenue (most recent year)?*

Where are you currently distributed? Please select all that apply.*

Which channels are you currently distributed in?*

If distributed in retail stores (independent, Grocery, Mass), please list them below.

Are you working and/or listed with a Broker or Distributor? If yes, please list them below.

Have you exhibited at any consumer events or trade shows?*

YesNo

If yes, please list the shows/events you exhibited in.

Do you sell natural health products? If so, please list their NPN#(s).

Upload clear and legible images of all panels of the packaging for the products you plan to exhibit at the show.*

What makes your brand/products unique and stand out from your competitors?*

What are you hoping to achieve by exhibiting at CHFA NOW?

CHFA Launch Pad

If you recently launched a new product, you may be eligible to win a prize package worth $25k at our Dragons'-Den style competition, CHFA Launch Pad. It's free to participate!

Are you interested in applying for CHFA Launch Pad?*

YesNo