ECB - Niche & Offer Builder

ECB - Niche & Offer Builder
Name*

First NameLast Name
Email - The One You Signed Up With*
example@example.com

Your Niche
Who do you want to coach?

👤 A Type of Person🚨 A SPECIFIC Problem
👤 A Type of Person - This should be something someone can self-identify as
(E.g. Parents, Nurses, Teachers, Marathon Runners, Time Poor Dads, Bodybuilders wanting to compete for the first time, Women in Menopause ...)

🚨 A SPECIFIC Problem - This is if you have a broader audience, and want to solve a specific problem.
(E.g. People over 100kg wanting to see their abs for the first time; Help women drop 2 dress sizes)
Who is your Niche summarised into a sentence
What is their Dream Outcome? (Can be more than 1 thing)
Remember an outcome is what they achieve at the end of your programme
What is a non-negotiable for them in achieving this outcome - What are they not willing to give up to get there?
Think about what would turn your audience off from taking part in your programme
What are the Secondary Outcomes they want? (Add as many as needed)
Client avatar

Okay, lets break this down a little more, and get to know who your average client is
How old are they? (Age Range)
Tell us about them:
Who are they, what do they do for work, where do they hang out, what's their favourite hobby, brands, music, etc...?
List 10 Social Media Accounts they might follow
fitness influencers, nutrition brands, specific gyms, etc.
Do they have any strong opinions on anything?
Really think about this... Do they follow a certain movement, are they generally very feminist, do they love the 2nd amendment and guns, do they hate diet culture.
How do your audience feel about their current situation? - Describe their emotions, state of mind, how it affects them, why they want to change deep down. Don't skimp out on this, fully exhaust their current life state. Write a paragraph"
How will their life change positively from achieving a result? how will they feel deep down?
Who else will it affect if they get a result and how?
If they don't make a change, what will happen? - paint a picture
What is the WORST case scenario that can happen? (Imagine like the absolute worst series of events happens, the absolute worst luck)
Why now? Why is now the right time for them to make a change?
Programme
Programme Name
Programme Tagline
How much does it cost?
Base length of programme
How long would you need with a client to get a result?
When it comes to pricing consider what you may currently charge per hour, and how many sessions clients work with you per month. Delivering online or hybrid coaching the value you are going to provide sky rockets! - and the overheads of running an online business are very low relative to other services and industries.

If a client is happy to pay £30-40/hr 2x per week (Each month they are already spending £240 - £320 with you)

Remember you can always put your rates up at a later date. Equally it is something you'll feel out what your audience is willing to pay

Building Your Offer

Now we're going to look at creating
What are the core main problems that your niche faces, or that they want to solve when it comes to achieving "{whatIs}" ? - List ALL
Now below of all the core problems you've listed, what are the BIGGEST most important ones to solve and the ones that your audience deep down care most about?

Place the 3 most important in each of the Core Values Boxes

📝 Note: Lets say you help a certain niche of people to lose X amount of fat.

The majority of the general public probably don't care that much about learning how to lose fat, so that wouldn't be a core problem, but maybe they you picked:
- Fad dieters = Sticking to a Programme or seeing consistent weightloss may be big
- Parents = Time might be a HUGGEEE problem for them
- Nurses = Shift working might be a huge issue for them
Core Value #1 - Biggest Problem
Core Value #2 - Biggest Problem
Core Value #3

Core Value #1
For Core Value #1 you chose "{coreValue}" please fill out the details below for this.
Why is this a problem for your niche? & how does it make them feel?
What is the specific solution that you'll provide to fix this?
What 3 SPECIFIC OUTCOMES will solving this core value ("{coreValue}") give your clients (Bullet-point these)?
📝 Note: Remember the specifics make a HUGE difference

❌ "Feel more confident"
✅ "Feel more condifent in their clothes"

❌ "Build muscle"
✅ "Build Sleeve busting muscle"

The specifics are what moves you away from a generalist and get people to listen
What roadblocks & struggles will your audience have when it comes to solving this problem (Bullet-point all)?
How do you want to deliver the solution to the problem?
Will you give them a training plan on an app? will you require monthly calls? do they need check-ins?
Give this Core Value a Name (Give it an attractive summary name).
Try to encapsulate what this pillar of your programme does

Core Value #2
For Core Value #2 you chose "{coreValue44}" please fill out the details below for this.
Why is this a problem for your niche? & how does it make them feel?
What is the specific solution that you'll provide to fix this?
What 3 SPECIFIC OUTCOMES will solving this core value ("{coreValue44}") give your clients (Bullet-point these)?
📝 Note: Remember the specifics make a HUGE difference

❌ "Feel more confident"
✅ "Feel more condifent in their clothes"

❌ "Build muscle"
✅ "Build Sleeve busting muscle"

The specifics are what moves you away from a generalist and get people to listen
What roadblocks & struggles will your audience have when it comes to solving this problem (Bullet-point all)?
How do you want to deliver the solution to the problem?
Will you give them a training plan on an app? will you require monthly calls? do they need check-ins?
Give this Core Value a Name (Give it an attractive summary name).
Try to encapsulate what this pillar of your programme does

Core Value #3
For Core Value #3 you chose "{coreValue45}" please fill out the details below for this.
Why is this a problem for your niche? & how does it make them feel?
What is the specific solution that you'll provide to fix this?
What 3 SPECIFIC OUTCOMES will solving this core value ("{coreValue45}") give your clients (Bullet-point these)?
📝 Note: Remember the specifics make a HUGE difference

❌ "Feel more confident"
✅ "Feel more condifent in their clothes"

❌ "Build muscle"
✅ "Build Sleeve busting muscle"

The specifics are what moves you away from a generalist and get people to listen
What roadblocks & struggles will your audience have when it comes to solving this problem (Bullet-point all)?
How do you want to deliver the solution to the problem?
Will you give them a training plan on an app? will you require monthly calls? do they need check-ins?
Give this Core Value a Name (Give it an attractive summary name).
Try to encapsulate what this pillar of your programme does

About You
What are some things that you love, are interested in, that make you unique, some strong opinions you have etc...
We want to wind this through your programme, and who you coach, this is known as a psychographic. (favourite shows, things to do, type of humour, etc) - by knowing this you can add a deeper buy in to you and your coaching from the world
Instagram Name - Your Name + Searchable Term (e.g. Jack Symons / Mens Fatloss Coach)
With your IG name you want to have something that is a searchable term. Use lay language, and keep it very simplistic.

For example, if you coach middle aged women helping them lose fat, they're very likely not searching "Transformation Coach" on socials. But they might be searching "Fat loss"; "Womens Fat loss"; or "Fat loss coach" You can make yourself more findable by a simple name change
Create your ideal bio
Bio Template Examples

Template 1: Bullet Point
I help Insert Niche to
Solution #1
Solution #2
[Call To Action]

Template 2: I help X to Y without Z
Helping single dads drop bodyfat and regain confidence, without giving up beers or family time
[Call To Action]

Template 3: I help X to Y & Z so they... outcome
I Help busy NHS Staff supercharge their energy, mood and training
so they can live and work their best life! 🚑
[Call To Action]
Thats it! We're done here.

Once this comes through to the inbox, we will get to work on refining things down to create an amazing offer for you - we will usually have this back to you within 24-48hrs

In the meantime head back to the Launchpad and complete the rest of the onboarding tasks.

This is very important to make sure you hit the ground running on the right foot!

LAST THING - DON'T FORGET TO HIT SUBMIT BELOW - OR YOU'LL HAVE TO START AGAIN

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ECB - Niche & Offer Builder

Your Niche

Client avatar

Programme

Building Your Offer

Core Value #1

Core Value #2

Core Value #3

About You