Interior Designer Survey 50 questions

Email Address

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Phone Number

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Portfolio Website / Instagram / LinkedIn

Which city and state are you based in?

Q1. How many years have you worked professionally as an interior designer?

- 0–2 years

- 2–5 years

- 5–10 years

- 10+ years

Q2. What types of projects do you primarily work on? (multiple select)

- Residential homes

- Condos/apartments

- Renovations/remodeling

- Luxury residential

- Staging

- Hospitality

- Commercial

- Multifamily developments

Q3. What best describes your current work structure?

- Solo designer

- Small studio (2–5 people)

- Medium-sized firm

- Large design firm

- Freelance contractor

Q4. How many active projects do you typically manage monthly?

- 1–2

- 3–5

- 6–10

- 10+

Q5. What is the average furniture/decor budget per project? (single select)

- Under $10K

- $10K–$30K

- $30K–$75K

- $75K–$150K

- $150K+

Q6. How do you primarily monetize your projects? (multiple select)

- Flat design fees

- Hourly billing

- Procurement markup

- Furniture commissions

- Trade discounts

- Project management fees

Other

Q7. How do you currently onboard new clients? (multiple select)

- Discovery calls

- In-person consultations

- PDF questionnaires

- Google Forms / Typeform

- Pinterest boards

- Moodboards

- WhatsApp/email conversations

- Shared Google Drive folders

- No structured onboarding process

Other

Q8. What onboarding tools do you use?

- PDF questionnaire

- Google Forms

- Typeform

- Notion

- Houzz Pro

- Canva

- CRM/project management software

- Custom onboarding document

Other

Q9. What part of client discovery or onboarding takes the most time?

Q10. Think about a client project that went wrong or ran over budget. What information did you wish you had collected at the start that you didn't have?

Q11. Do clients usually know what they want at the beginning of the project?

- Yes, clearly

- Somewhat

- Rarely

- Almost never

Q12. How do you currently build moodboards and client presentations? (multiple select)

- Canva

- Pinterest boards

- Adobe InDesign

- PowerPoint/Keynote

- PDF presentations

- Figma

- SketchUp renders

- 3D renderings

- Physical samples

Other

Q13. How long does a typical concept presentation take?

- Less than 1 hour

- 1–3 hours

- 3–5 hours

- 5–10 hours

- 10+ hours

Q14. What part of creating presentations feels the most repetitive or time-consuming?

Q15. How much time do you typically spend sourcing furniture/products for one project?

- Less than 2 hours

- 2–5 hours

- 5–10 hours

- 10–15 hours

- few days

- few weeks

Other

Q16. Where do you primarily source furniture and decor products for your projects?(multiple select)

- Trade-only vendors/showrooms

- Local furniture stores/showrooms

- Online retailers (Wayfair, CB2, West Elm, etc.)

- Vendor catalogs/websites

- Houzz

- Instagram/Pinterest inspiration

- Marketplace platforms

- Custom manufacturers/vendors

- Antique/vintage dealers

Other

Q17. How many active vendor or trade relationships/accounts do you currently have?

- None

- 1–3

- 4–10

- 10–20

- 20+

Q18. Do you currently receive trade discounts or commissions from furniture vendors?

- Yes, regularly

- Occasionally

- Rarely

- No

Q19. What tools do you currently use most often during sourcing and project organization? (multiple select)

- Pinterest

- Houzz

- Canva

- SketchUp

- AutoCAD

- Studio Designer

- Excel/Google Sheets

- Figma

- Adobe Creative Suite

- AI tools (ChatGPT, Midjourney, etc.)

Other

Q20. How many browser tabs open while sourcing products?

- Less than 5

- 5–10

- 10–20

- 20–50

- 50+

Q21. How do you currently track and organize product selections and FF&E items? (multiple select)

- Excel/Google Sheets

- PDFs

- Folders by room/category

- Studio Designer

- Notion

- Pinterest boards

- Screenshots/images

- Email threads

- Physical samples

Other

Q22. Have you ever lost product links, files, references, or selections during projects?

- Frequently

- Sometimes

- Rarely

- Never

Other

Q23. What are the biggest challenges you experience when sourcing furniture/products? (multiple select)

- Too much time researching products

- Comparing products across multiple websites

- Finding products within budget

- Products becoming unavailable

- Long lead times

- Managing vendor communication

- Limited access to trade vendors

- Organizing product links and references

- Tracking orders and procurement

Other

Q24. What percentage of your time is spent on sourcing products & admin tasks VS actual creative design thinking?

- Mostly sourcing & admin tasks

- Balanced equally

- Mostly creative design

- Unsure

Q25. Tell me about a specific time when sourcing chaos or a missing product link caused a real problem — delayed a project, upset a client, or cost you time you didn't have. What actually happened?

Q26. Which parts of your workflow eat the most time or cause the biggest slowdowns? (multiple select)

- Product sourcing and researching furniture options

- Finding products within budget

- Creating moodboards and presentations

- Helping clients make decisions / endless revisions

- Slow client approvals

- Managing client changes midway through a project

- Vendor and procurement coordination

- Product availability and lead time issues

- Organizing product links, files, and references

- Managing multiple projects simultaneously

- Administrative tasks and follow-ups

Other

Q27. Why do clients struggle to make decisions most often?

Q28. How many rounds of revisions are typically normal for your projects?

- 1–2

- 3–5

- 5–10

- 10+

Q29. When clients change direction or preferences mid-project, what typically happens to your timeline and budget? Give me a specific recent example.

Q30. What usually creates budget overruns?

Q31. Think of the last time a project got stuck — sourcing, revisions, a client who couldn't decide. Walk me through exactly what you did to get it moving again.

Q32. Once products are selected, who typically handles the actual purchasing?

- I purchase everything on behalf of my clients, through my trade accounts

- My clients buy most items themselves — I specify, they purchase

- We split it — I handle some vendors, and clients buy directly from others

- It varies by project

Q33. How do you currently manage approvals and final product selections?

Q34. How do you currently track final selected items and procurement status?

Q35. What's one thing in your design workflow you've tried to fix — sourcing, presentations, client decisions, anything — and it still isn't working? Walk me through what you tried and what went wrong.

Q36. If you could only automate ONE part of your workflow, what would it be?

- Product sourcing and finding furniture faster

- Creating moodboards and client presentations

- Client onboarding and gathering preferences

- Product recommendations based on style and budget

- Organizing products, links, and references

- Vendor and procurement coordination

- Managing revisions and client feedback

- Client approvals and decision-making

Other

Q37. What task came up in your last two projects that you thought: 'I cannot believe I am still doing this manually'? Have you tried anything to fix it?

Q38. Describe the last time a client came back after you'd already presented a full concept and asked you to start over or significantly change direction. What triggered it and what did you do?

Q39. Have you tried using any AI tools in your design workflow (ChatGPT, Claude, Midjourney, Nano Banana etc.)? If yes — what did you try it for, and where did it fall short or disappoint you?

Q40. In the last 3 months, have you turned down a new project or client because you were already at capacity? What was holding you back from taking it on?

Q41. What tools or software do you currently pay for to manage your design projects? What made you decide to pay for each one?

Q42. Have you ever paid for a tool, service, or hire specifically to save time on a design task — sourcing, presentations, admin, anything? What was it, and was it worth it?

Q43. What pricing model would make the most sense to you?

- Monthly subscription

- Pay per project

- Freemium + paid upgrades

- Commission-based

- Not sure

Q44. What tools and subscriptions do you pay for each month for your design work? List each one and roughly what you pay.

Q45. Have you ever stopped using a tool or process you had relied on for a long time? What finally made you change?

Q46. Looking at last month — roughly how many hours do you estimate you spent on non-design tasks: sourcing, organizing, admin, presentations, revisions? Ballpark is fine.

Q47. Would you be interested in testing an early beta version of Desigfy?

- Yes

- Maybe

- No

Q48. Would you be open to a short follow-up founder interview?

- Yes — book a call (priority access)

- Maybe — send me more details

- Not right now