Interior Designer

Email Address

example@example.com

Phone Number

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Portfolio Website / Instagram / LinkedIn

What city/state are you based in?

Phone Number

Please enter a valid phone number.

Q1. How many years have you worked professionally as an interior designer?

- 0–2 years

- 2–5 years

- 5–10 years

- 10+ years

Q2. What types of projects do you primarily work on? (multiple select)

- Residential homes

- Condos/apartments

- Renovations/remodeling

- Luxury residential

- Staging

- Hospitality

- Commercial

- Multifamily developments

Q3. What best describes your current work structure?

- Solo designer

- Small studio (2–5 people)

- Medium-sized firm

- Large design firm

- Freelance contractor

Q4. How many active projects do you typically manage monthly?

- 1–2

- 3–5

- 6–10

- 10+

Q5. What is the average furniture/decor budget per project? (single select)

- Under $10K

- $10K–$30K

- $30K–$75K

- $75K–$150K

- $150K+

Q6. How do you primarily monetize your projects? (multiple select)

- Flat design fees

- Hourly billing

- Procurement markup

- Furniture commissions

- Trade discounts

- Project management fees

- Other (please specify)

Q7. How do you currently onboard new clients? (multiple select)

- Discovery calls

- In-person consultations

- PDF questionnaires

- Google Forms / Typeform

- Pinterest boards

- Moodboards

- WhatsApp/email conversations

- Shared Google Drive folders

- No structured onboarding process

- Other

Q8. Do you currently use a client questionnaire, quiz, or onboarding form?

Yes

Q9. If yes, what tools or formats do you use? (multiple select)

- PDF questionnaire

- Google Forms

- Typeform

- Notion

- Houzz Pro

- Canva

- CRM/project management software

- Custom onboarding document

Q10. What information is MOST important for you to collect during onboarding (multiple select)

- Style preferences

- Budget

- Room dimensions

- Inspiration images

- Timeline

- Functional needs

- Family/lifestyle needs

- Color/material preferences

- Existing furniture/items

- Shopping preferences

- Other

Q11. What part of client discovery or onboarding takes the most time?

Q12. Do clients usually know what they want at the beginning of the project? (multiple select)

- Yes, clearly

- Somewhat

- Rarely

- Almost never

Q13. How often do clients change their preferences after the onboarding stage?

- Very often

- Sometimes

- Rarely

- Almost never

Q14. How do you currently build moodboards and client presentations? (multiple select)

- Canva

- Pinterest boards

- Adobe InDesign

- PowerPoint/Keynote

- PDF presentations

- Figma

- SketchUp renders

- 3D renderings

- Physical samples

- Other

Q15. Approximately how long does a typical concept presentation take you to prepare? (multiple select)

- Less than 1 hour

- 1–3 hours

- 3–5 hours

- 5–10 hours

- 10+ hours

Q16. What part of creating presentations feels the most repetitive or time-consuming?

Q17. Do clients emotionally respond better when concepts are visually clearer earlier in the process?

- Yes

- Sometimes

- Rarely

- No

Q18. Approximately how much time do you typically spend sourcing furniture/products for one project?

- Less than 2 hours

- 2–5 hours

- 5–10 hours

- 10–15 hours

- 15+ hours

- few days

- few weeks

- Other

Q19. Where do you primarily source furniture and decor products for your projects?(multiple select)

- Trade-only vendors/showrooms

- Local furniture stores/showrooms

- Online retailers (Wayfair, CB2, West Elm, etc.)

- Vendor catalogs/websites

- Houzz

- Instagram/Pinterest inspiration

- Marketplace platforms

- Custom manufacturers/vendors

- Antique/vintage dealers

- Other

Q20. Approximately how many active vendor or trade relationships/accounts do you currently have?

- None

- 1–3

- 4–10

- 10–20

- 20+

Q21. Do you currently receive trade discounts or commissions from furniture vendors?

- Yes, regularly

- Occasionally

- Rarely

- No

Q22. What tools do you currently use most often during sourcing and project organization? (multiple select)

- Pinterest

- Houzz

- Canva

- SketchUp

- AutoCAD

- Studio Designer

- Excel/Google Sheets

- Figma

- Adobe Creative Suite

- AI tools (ChatGPT, Midjourney, etc.)

- Other

Q23. How many tabs/windows do you typically have open while sourcing products?

- Less than 5

- 5–10

- 10–20

- 20–50

- 50+

Q24. How do you currently track and organize product selections and FF&E items? (multiple select)

- Excel/Google Sheets

- PDFs

- Folders by room/category

- Studio Designer

- Notion

- Pinterest boards

- Screenshots/images

- Email threads

- Physical samples

- Other

Q25. Have you ever lost product links, files, references, or selections during projects?

- Frequently

- Sometimes

- Rarely

- Never

Q26. What are the biggest challenges you experience when sourcing furniture/products? (multiple select)

- Too much time researching products

- Comparing products across multiple websites

- Finding products within budget

- Products becoming unavailable

- Long lead times

- Managing vendor communication

- Limited access to trade vendors

- Organizing product links and references

- Difficulty finding unique pieces

- Tracking orders and procurement

- Other

Q27. What percentage of your time is spent on sourcing vs actual creative design thinking?

- Mostly sourcing

- Balanced equally

- Mostly creative design

- Unsure

Q28. If one part of sourcing could become dramatically faster, what would you want automated first?

Q29. What causes the biggest delays during projects? (multiple select)

- Client indecision

- Endless revisions

- Budget changes

- Vendor/product delays

- Product availability issues

- Slow approvals

- Procurement coordination

- Presentation preparation

- Communication issues

- Other

Q30. Why do clients struggle to make decisions most often?

Q31. How many rounds of revisions are typically normal for your projects?

- 1–2

- 3–5

- 5–10

- 10+

Q32. Do clients often change direction midway through projects?

- Very often

- Sometimes

- Rarely

- Almost never

Q33. What usually creates budget overruns?

Q34. Do you purchase products directly for clients?

- Yes, always

- Sometimes

- Rarely

- Never

Q35. Do clients sometimes purchase products themselves instead?

- Frequently

- Sometimes

- Rarely

- Never

Q36. How do you currently manage approvals and final product selections?

Q37. How do you currently track final selected items and procurement status?

Q38. What is currently the MOST time-consuming part of your workflow? (multiple select)

- Product sourcing and researching furniture options

- Creating moodboards and presentations

- Managing client revisions and changes

- Helping clients make decisions faster

- Finding products within budget

- Coordinating with vendors and suppliers

- Tracking product availability and lead times

- Organizing product links, files, and references

- Managing multiple projects simultaneously

- Administrative tasks and follow-ups

- Other (please specify)

Q39. What causes the most frustration during your projects? (multiple select)

- Clients changing their mind / endless revisions

- Spending too much time sourcing products

- Slow client approvals and decision-making

- Finding products within the client’s budget

- Vendor delays, availability, or lead-time issues

- Organizing products, links, and references across multiple tools

- Managing too many projects simultaneously

- Creating presentations and moodboards for clients

Q40. What part of your workflow would you most want to automate or simplify? (multiple select)

- Product sourcing and finding furniture faster

- Creating moodboards and client presentations

- Client onboarding and gathering preferences

- Product recommendations based on style and budget

- Organizing products, links, and references

- Vendor and procurement coordination

- Managing revisions and client feedback

- Client approvals and decision-making

Q41. If you could instantly automate ONE task today, what would it be and why?

Q42. Do you think clients make better decisions when they emotionally connect to a design concept earlier in the process?

- Yes

- Sometimes

- Rarely

- No

Q43. How important is psychology, emotion, or wellness in residential interior design today?

- Extremely important

- Important

- Somewhat important

- Not important

Q44. Do you think current AI tools understand emotional/spatial design well enough?

- Yes

- Somewhat

- Not really

- Not at all

Q45. If a platform could reduce your sourcing and presentation time by 30–50%, would that significantly impact your business?

- Yes

- Maybe

- No

Q46. Would you personally use a platform that helps streamline sourcing, organize product selections, simplify presentations, and speed up client decisions?

- Yes

- Maybe

- No

Q47. Would this type of platform help junior or growing designers scale faster?

- Yes

- Maybe

- No

Q48. Would you pay for a platform if it genuinely reduced sourcing and presentation time?

- Yes

- Maybe

- No

Q49. What pricing model would make the most sense to you?

- Monthly subscription

- Pay per project

- Freemium + paid upgrades

- Commission-based

- Not sure

Q50. What monthly price range would feel reasonable for a platform that significantly improved your workflow?

- Under $25/month

- $25–$50/month

- $50–$100/month

- $100–$250/month

- $250+

Q51. What feature would create the MOST value for you immediately?

Q52. What would make you switch from your current process to a new platform?

Q53. Would you be interested in testing an early beta version of Desigfy?

- Yes

- Maybe

- No

Q54. Would you be open to a short follow-up founder interview?

- Yes — book a call (priority access)

- Maybe — send me more details

- Not right now