Furniture Suppliers/Manufacturers

1

Full Name

First and Last Name

2

Email

example@example.com

3

What is your location?

4

Q1. What best describes your business? (single select)

Furniture manufacturer

Furniture brand

Distributor / wholesaler

Retailer (direct-to-consumer)

Multi-channel (B2B + B2C)

5

Q2. Where do you currently sell your products? (multiple select)

Direct to consumers (online)

Through interior designers

Through retailers/showrooms

Marketplaces (Wayfair, Amazon, etc.)

Trade shows / offline only

6

Q3. Do you currently sell or operate in the United States market? (single select)

Yes

No, but planning to expand

No

7

Q4. Approximately what percentage of your current revenue comes through interior designers vs. direct-to-consumer? (single select)

Less than 10% from designers

10-30% from designers

30-60% from designers

More than 60% from designers

We don't sell through designers at all

8

Q5. Do you currently offer a trade program for interior designers (tradediscounts, dedicated samples, rep support)? (single select)

Yes — it's a priority and performing well

Yes — but uptake from designers is low

We have something informal but no structured program

No — we haven't built one yet

We've tried one and discontinued it

Other

9

Q6. What are your biggest challenges today? (select up to 3)

Reaching the right buyers (designers or clients)

Getting products specified in interior design projects

Understanding market demand or trends

Product visibility across channels

Managing inventory efficiently

Handling returns or mismatched expectations

Organizing product data (images, specs, SKUs)

Other

10

Q7. Which ONE of these is the most critical challenge? (single select)

Reaching the right buyers (designers or clients)

Getting products specified in interior design projects

Understanding market demand or trends

Product visibility across channels

Managing inventory efficiently

Handling returns or mismatched expectations

Organizing product data (images, specs, SKUs)

Other

11

Q8. How do designers typically discover your products? (multiple select)

Website or online catalog

Showroom visits

Sales representatives

Marketplaces

Trade shows

Social media or Pinterest

Word of mouth

12

Q9. Roughly how much does your company spend per year to reach interior esigners - across trade shows, showrooms, sales reps, or any other channel? (single select)

Less than $10,000 / year

$10,000 - $50,000 / year

$50,000 - $150,000 / year

More than $150,000 / year

We don't invest specifically in reaching designers

I don't know

14

Q11. Do you currently have 3D models of your products? (single select)

Yes, for most products

Yes, for some products

No

15

Q12. What has stopped you from creating 3D models for your products so far? (single select)

Cost too high

Don't see clear ROI

Tried it— not worth the effort

No internal expertise

Haven't prioritized it yet

We do have 3D models (Skip)

16

Q13. When a new retailer or platform requests your product catalog and assets, what typically happens? (single select)

We send it within 24 hours

Takes 1-3 days

Takes a week or more

It's a manual process each time

We don't have a structured way to share it

17

Q14. Roughly what % of interior designers who discover your brand actually specify your products in a project? (single select)

Less than 5%

5-15%

15-30%

More than 30%

No idea - we don't track this

18

Q15. What is the biggest challenge in getting your products selected in a project? (multiple select)

Not being seen at the right time

Competing with too many alternatives

Designers choosing other brands

Customers unsure what fits their space

Lack of product differentiation

Price comparison pressure

Other (please specify)

19

Q16. Do you have visibility into why customers or designers choose or reject your products? (single select)

Yes, clearly

Somewhat

Very limited visibility

No visibility

20

Q17. Have you ever listed your products on a design-focused platform or marketplace to reach interior designers? (single select)

Yes — still using it and it works well

Yes— still using it but results are disappointing

Yes — tried it and stopped (not worth it)

No — never tried

No — not aware of options

21

Q17b. If you've tried a design platform and stopped — what was the main reason it didn't work? (open text)

22

Q18. When an interior designer requests high-res images, spec sheets, or pricing - what is your current response process? (single select)

We respond within 24 hours with everything they need

Takes 2-5 business days — handled manually

Takes more than a week

We often can't provide everything they ask for

No structured process — it varies every time

23

Q19. What systems do you use to manage inventory and product data? (multiple select)

ERP (SAP, NetSuite, etc.)

E-commerce platform (Shopify, etc.)

Custom internal system

Spreadsheets

No structured system

Other

24

Q20. Have you ever had a situation where a designer ordered a product that was out of stock or discontinued? How did you handle it? (single select)

Yes — it's a recurring problem

Yes - happened once or twice

No — our inventory data is reliable

We don't track this

25

Q21. What would a new sales channel need to deliver in the first 6 months for you to consider it a success? (select up to 3)

More exposure to designers and projects

Better conversion (products selected earlier)

Reduced returns

Faster sales cycles

Data insights on demand

Integration with existing systems

26

Q22. Which ONE of these is most important to you? (single select)

More exposure to designers and projects

Better conversion (products selected earlier)

Reduced returns

Faster sales cycles

Data insights on demand

Integration with existing systems

27

Q23. What would need to be true about a new channel for you to actively prioritize it over your current channels? (multiple select)

It reaches designers we can't reach today

It produces measurable sales or specs

Low cost to get started

Easy to integrate with our existing systems

Trusted by designers we already know

Other

28

Q24. Would you like to secure a partner spot and receive more details? (single select)

Yes

Maybe

Not now

29

Q25. How soon would you be ready to explore this type of partnership? (single select)

Immediately

Within the next 1–3 months

Later

Not sure

30

Q26. Are you open to a short call to explore collaboration? (single select)

Yes

Maybe later

No