Brand Journey Quiz
Take this 3-minute quiz to get clarity on where you're at on your brand journey, and where I can support!
What life-stage is your current business at?
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Haven't officially launched my business
I launched my services / products within the last year
It's been 1-3 years
It's been 3+ years
How confident do you feel in your current brand?
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I feel confident in my brand
I have a brand, but not sure if it's the right brand
I don't know if I really have a brand - or what to do with it
Which of the following do you have clarity on? (Choose all that apply)
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Brand Name
Brand Visuals (i.e. logo, colors, etc.)
Brand Positioning (the role your brand plays in the market)
Brand Voice (the tone and communication style of your brand)
Brand Message (the key messages coming from your brand)
Target Audience (your ideal customer)
Which of the following marketing tools do you have confidence in? (Choose all that apply)
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Website
Social Media
Print / Digital Collateral (presentations, brochures, flyers, etc.)
PR
Email Marketing / Database
Loyalty Program
Influencer Marketing
How well do you believe you know your Target Audience?
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I have full clarity in my Target Audience
I have a Target Audience but not sure if it's the right one
I don't have a Target Audience identified yet
Are you putting together a Business Plan to seek funding for business?
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Yes
No
Possibly in the future
Which of the following best describe your knowledge of Branding & Marketing?
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I'm well versed and do it myself
I know enough to be dangerous and do the best of my ability
I know a little but I usually hire someone to help
I don't know marketing and prefer to outsource that part of my business
Brand Journey Score
If your score is 12 or under...
You are likely very early in your brand building phase, and it's great timing to work with an expert to help mold your brand into something powerful! I recommend a robust consultation, like my Brand Strategy Blueprint. I will get in the trenches with you and ensure you're building a business with a strong foundation. If you're not sure you're ready to dig too deep in brand building - or not ready to make the financial investment - then I encourage at least doing a Brand Soul Session to map out a strategic framework. I also have DIY templates available via the Shop CJ Etsy Page.
If your score is between 12-20...
You've done some work on your branding, but likely still have questions on if your brand will translate to meaningful sales and loyalty from your target audience. I encourage doing a free consult first, so we can determine whether you just need to sharpen your brand with Brand Soul Session, or whether a full Brand Strategy Blueprint will be a unlock to getting your business moving.
If your score is 21 or over...
Your brand is likely rocking and rolling, but if you're taking this quiz I assume you still need a bit more clarity - or at a minimum an accountability partner to ensure you're making the best of your brand and marketing. I recommend starting with a Brand Soul Session so we can unlock some of your biggest challenges and instill more confidence in how your brand moves forward.
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