In response to feedback from our importers, distributors and retail buyers over the past 18 months, and in line with our year three strategy to expand our footprint in the US, Wine Victoria, with the support of Global Victoria, is planning a 4-city roadshow across North America in 2025.
Key activities will include a masterclass and walk around tasting in each city and in one key city (Houston) a media event will be included.
Target audience for these events is trade (distributors; off-trade buyers; on-premise buyers; eCommerce buyers; sommeliers), influencers and media.
We encourage wineries and agents considering travel in 2025 to align with these dates and to plan ancillary activities, dinners and meetings while in-market. Winemaker / principal attendance is encouraged but not a requirement to participate.
Wine Victoria has appointed The Tasting Panel to manage event logistics. All event costs will be covered by Wine Victoria however wineries will be responsible for own travel costs and costs of stock and shipping expenses.
These events are open to wineries with an existing US importer.
NOTE: A friendly reminder, to participate in Export Program activities you will need to be a member of Wine Victoria. To join, click on the link below:
Wine Victoria Membership Form