Brookings County Consumer Survey

Brookings County Consumer Survey
Thank you for participating in this survey. Your responses will help the Brookings Economic Development Corporation understand the wants and needs directly from the community's perspective.

Your confidentiality is our highest priority. We appreciate your responses and will keep all provided information confidential. Any data shared from this survey will be shared in an anonymous way.
Please tell us a little bit about yourself.
Where do you currently live?

Within Brookings city limitsOutside of Brookings CountyNeighboring community in Brookings CountyCollege student - on campusFarm/rural area in Brookings CountyCollege student - off campus
How many years have you lived in Brookings County?

Less than 1 year10-19 years1-3 years20 years or more4-9 years
Please choose the option that best describes your current employment status.

Part-timeCollege student - not workingFull-timeCollege student - working part-timeUnemployedCollege student - working full-timeRetired
Where do you work?

Within Brookings city limitsNeighboring community in Brookings CountyFarm/rural area in Brookings CountyOutside of Brookings County
How long is your daily commute to work?

Less than 10 minutes40-49 minutes10-19 minutes50-59 minutes20-29 minutes60-69 minutes30-39 minutes70 or more minutes
Please choose the option that best describes your current job.

Customer serviceFinancial/real estateGeneral laborHospitalityManager/administrator/consultantMedical professionalOffice/clericalProfessor/teacherRetailScience/technology/researchSelf-EmployedSkilled trades - welder, electrician, plumber, etc.Other
If other, please specify.
Please choose the option that best describes your current stage of life.

Young Adult/StudentAdult (Single or Married) with Older Dependent ChildrenEarly-Mid Career, No ChildrenMid-Late Career, No Children or Empty NesterYoung Family with ChildrenRetired
Please choose the option that best describes your current education level.

Did not graduate high schoolAssociate's degree or other certification or trainingHigh school diploma or equivalencyBachelor's degreeSome college or technical school, no degreeGraduate or professional degree
What is your current monthly rent or mortgage payment?

House is paid offUnder $700$700 - $999$1,000 - $1,499$1,500 - $1,999$2,000 - $2,499$2,500 - $2,999$3,000 - $3,499$3,500 - $3,999$4,000 or more
What is your approximate average household income?

$0 - $24,999$25,000 - $49,999$50,000 - $74,999$75,000 - $99,999$100,000 - $124,999$125,000 - $149,999$150,000 - $174,999$175,000 - $199,999$200,000 and upPrefer not to answer
How many people live in your household?
Retail Shopping

When not shopping online, how often do you shop for and/or engage in these activities in Brookings County versus outside of Brookings County? (Select one for each category).

	Always in Brookings County	Mostly in Brookings County	50/50	Mostly outside of Brookings County	Always outside of Brookings County	N/A
Household Essentials/General Merchandise
Vehicles/Vehicle Parts
Clothing/Clothing Accessories/Shoes
Home Improvement (Paint, Tools & Equipment, Building Materials, Lawn & Garden)
Furniture/Home Decor/Art
Groceries/Specialty Food/Beverages
Beauty, Health/Pharmacy & Personal Care
Electronics & Appliances
Sporting Goods, Toys, Hobby, Books & Music
Restaurants
Bars/Nightlife
Entertainment (Concerts, Plays, Sporting Events)
Pet Care/Supplies

How often do you shop in-store versus online? (Select one for each category).

	Always in store	Mostly in store	50/50	Mostly online	Always online	N/A
Household Essentials/General Merchandise
Vehicles/Vehicle Parts
Clothing/Clothing Accessories/Shoes
Home Improvement (Paint, Tools & Equipment, Building Materials, Lawn & Garden)
Furniture/Home Decor/Art
Groceries/Specialty Food/Beverages
Beauty, Health/Pharmacy & Personal Care
Electronics & Appliances
Sporting Goods, Toys, Hobby, Books & Music
Pet Care/Supplies

If you choose to shop outside of Brookings County, please indicate the reasons why in order of importance from 1 being the most important to 5 being the least important. (Drag options up and down to order)
Other reasons you shop outside of Brookings County:

When do you typically shop for non-grocery items, when shopping at a physical location?

	Before 11:00AM	11:00AM - 2:00PM	2:00PM - 5:00PM	After 5:00PM
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

During which of the following extended hours are you currently most likely to shop for non-grocery items?

Monday after 7:00PMTuesday after 7:00PMWednesday after 7:00PMThursday after 7:00PMFriday after 7:00PMSunday afternoonOther
If other, please indicate here:
Where are you more likely to shop for non-grocery items?

Near where you workNear where you live

What of the following attracts you to a shopping/business area?

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
A variety of products and services
Quality of products and services
The look and feel of a business area
Friendly customer service
Independent stores over chains
Shopping after 5pm on weekdays
Shopping on weekends
Convenient parking
Price
Safety (personal, pedestrian and transportation)

Please indicate your interest in seeing more of these types of establishments in Brookings County.

	Very Interested	Somewhat Interested	Neutral	Not Very Interested	Not at all Interested
Household Essentials/General Merchandise
Clothing/Clothing Accessories/Shoes
Vehicles/Vehicle Parts
Home Improvement (Paint, Tools & Equipment, Building Materials, Lawn & Garden)
Furniture/Home Decor/Art
Groceries/Specialty Food/Beverage Stores
Beauty, Health/Pharmacy & Personal Care
Electronics & Appliances
Restaurants - Family
Restaurants - Fine Dining
Bars/Nightlife
Sporting Goods, Toys, Hobby, Book & Music Stores
Pet Care/Supplies

Downtown

How often do you go to Downtown Brookings for the following?

	One or more times / Week	One to Two times / Month	Occasionally or Rarely	Never
Work
Grocery Shopping
Shopping, Non-Grocery
Restaurants
Entertainment
Bars/Nightlife
Post Office/Library/Gov't
Banking
Services (Hair, insurances, accountant, etc)
Passing Through
Other

What could enhance your experience and encourage you to visit Downtown Brookings more regularly?

Parking convenienceExtended business hoursGreater business varietyImproved safety & walkabilityEnhanced product and service qualityMore competitive pricesMore one-stop-shop optionsOther
Restaurants and Dining

How often do you eat out...

	5 or more times a week	2-4 times a week	Once a week	Once a month	Once every few months	Never
...for breakfast?
...for lunch?
...for supper?

How often do you eat supper out where each meal costs...

	5 or more times a week	2-4 times a week	Once a week	Once a month	Once every few months	Never
...$9.99 or less per person?
...$10 to $19.99 per person?
...$20 or more per person?

If you choose to dine outside of Brookings County, please indicate the reasons why in order of importance from 1 being the most important to 6 being the least important. (Drag options up and down to order)
Other reasons you dine outside of Brookings County:
If you could bring one new retailer and/or restaurant to Brookings County, what would be your top choice?
Retailer
Restaurant
Building Brookings: Please share your thoughts to help us recruit and retain residents.
How likely are you to encourage friends and family to move to Brookings County?

Very likelySomewhat likelyNot very likelyNot at all likely
If not likely, why?
What improvements would you like to see Brookings make?
What do you like the most about Brookings?
Should be Empty:

Brookings County Consumer Survey

Please tell us a little bit about yourself.

Retail Shopping

Downtown

Restaurants and Dining

If you could bring one new retailer and/or restaurant to Brookings County, what would be your top choice?

Building Brookings: Please share your thoughts to help us recruit and retain residents.