All Atlanta area artists are invited to submit a project as a lead artist to Round 11 of the Reiser Atlanta Artists Lab. Three projects will be given $10,000 each in development support culminating in a public showcase of the artists and their work in the Spring of 2026. The Reiser Lab seeks to foster the growth of generative artists of all varieties through work on collaborative projects. To that end the Alliance Theatre provides an artistic home, space to work, artistic counsel, financial resources, and a showcase opportunity.

The Lab is available for lead artists of any practice – actor, director, designer, writer, composer, choreographer or musician (and these are just examples) – to develop a collaborative work. Artists who are not playwrights are strongly encouraged to be lead artists! It is the goal of the Reiser Atlanta Artists Lab to celebrate the breadth and vision of Atlanta-based artists, to encourage collaboration among Atlanta’s artistic community, to seed projects that will promote artistic growth, and to create projects ready to be produced here in Atlanta. 

Each application will be evaluated using the following criteria:

How can the ideas and goals of this project be achieved?
Do the artists involved make sense as a team?
What is the quality of the work sample?
What is the strength of the application?
Is the described product producible?

Please note that the Reiser Atlanta Artists Lab is devoted to taking projects and artists to the next level of development, and is not a showcase for completed work.

The projects will be judged by a panel of judges comprised of an Alliance Theatre Artistic Director; an Atlanta area Artistic Director; an artist or Artistic Director NOT currently Atlanta based; a current or alum Lab participant; and a member of the philanthropic community.

 

TIMELINE

Applications Open: November 1, 2024

Information Session: December 9, 2024

Application Deadline: February 13, 2025, at midnight

Optional Video Pitch Submission: February 13, 2025, at midnight 

In-Person Pitch Party: March 10, 2025, 6:00-9:00pm (All teams are required to attend, even if submitting a video pitch.)

Grant Period Begins: June 1, 2025

Final Public Presentation: May 2026

Grant Period Ends: May 31, 2026

 

Before you start the application....

It is STRONGLY encouraged that you read through the FAQs.

Please note that the In-Person Pitch Party is required as a part of your application. See FAQs for more information. 

Good luck and we're looking forward to reading your application!

Each project must have three Atlanta-based artists, including the Lead Artist. All artists participating can only submit one application per year. Applying artists must live in the greater Atlanta, Georgia region. 

Each project must have three Atlanta-based artists, including the Lead Artist. All artists participating can only submit one application per year. Applying artists must live in the greater Atlanta, Georgia region. 

Each project must have three Atlanta-based artists, including the Lead Artist. All artists participating can only submit one application per year. Applying artists must live in the greater Atlanta, Georgia region. 

Once you've submitted this application, you still have one more step - the pitch.

We invite everyone who submits to a reception, during which each team will pitch their idea to the room.

The idea behind this is multifold.  In part, we want to make the process of applying for this program useful to all applicants. Having a 90 second elevator pitch is part of the arsenal of working artist.  We'd like to give folks this opportunity to work on theirs.

Additionally, we recognize that some people express themselves better on paper and some in person.  We'd like to give everyone the chance to work in both mediums so that our judges have a more complete version of your project and group.

Finally, we want to offer our Atlanta artists an opportunity to get to know one another, network, and get excited about each others' projects and goals!

For the Round 11 Submission process, we are offering two ways to complete your pitch: in-person and virtual. NOTE: YOU ONLY NEED TO COMPLETE ONE PITCH. HOWEVER, we require that at least one member of your team attends the Pitch Party to introduce your video. 

Directions for the in-person pitch:

1. Mark your calendars for the on-campus Pitch Party on March 10, 2025
2. Prepare the 90 second elevator pitch with your team telling us about your project - synopsis, play some songs (if your project has music), give us a sense of you and what you'd want to achieve during your Lab.
3. Keep it as low tech as possible. This isn't the moment for spectacle. Your passion for your project is more important than anything else.

Directions for the virtual pitch:

1. Prepare a 90-second pitch video with your team telling us about your project - synopsis, play some songs (if your project has music), give us a sense of you and what you'd want to achieve during your Lab.
2. Keep it as low tech as possible. This isn't the moment for spectacle.  Your passion for your project is more important than anything else. 
3. Upload your pitch video to the online submission form by February 13, 2024, at 11:59pm.
4. At least one member of your team attends the pitch party attends the In-Person event to introduce the video. Each person who attends from your team should give their name and role. Please note that this introduction is counted towards the 90-second total. 

If you have any additional questions about how to submit the pitch videos, contact reiserlab@alliancetheatre.org.

That's it!  You've (almost) finished!

As a reminder, there will be an application reception and Pitch Party on March 10, 2025 (an invitation will be mailed to you once we receive your application).

If you have additional questions, please email ReiserLab@alliancetheatre.org.

Reminder: All fields are required until you reach the "Work Samples" section. If you reach the end of your application and the "Submit" button hasn't appeared, it might be because you have left a field empty earlier in the application.