Whoop-Up Days 2025 Marketplace Application  Logo
  • Whoop-Up Days Marketplace Application

    August 19 - 23, 2025
  • About Us

    Located in the heart of the new Agri-food Hub & Trade Centre, the Marketplace brings together over 150 local vendors for a one-of-a-kind shopping experience. With an unparalleled variety, visitors can immerse themselves in an exceptional shopping experience making it a must-stop destination for shoppers seeking unique and quality goods. 

    For the Vendors

    As one of Lethbridge's largest community events, we anticipate over 30,000 guests over five days. 

    The Marketplace is a great opportunity for you to:

    • Showcase your business to over 30,000 community members and guests over five days
    • Align with shoppers and consumers who shop, eat and enjoy local
    • Promote and build your brand through a low barrier to entry
    • Test your products in a static and exciting environment
    • Build relationships and get involved in the Lethbridge community

    Dates & Times

    August 19 - 23, 2025. 

    Hours of Operation

    August 19 12 PM - 11 PM
    August 20 12 PM - 11 PM
    August 21 12 PM - 11 PM
    August 22 12 PM - 11 PM
    August 23 12 PM - 11 PM

    *Young entrepreneurs may request reduced hours by emailing the event management team at Whoopupdays@agrifoodhub.ca.

    Booth Costs

    10 x 10 $750 + GST
    10 x 20 $1,400 + GST
    20 x 20 $2,600 + GST

    Inclusions:

    • Back and side drape
    • 6' skirted table
    • 2 folding chairs

    Booth Add-Ons:

    Additional tables, chairs, power services, booth carpet or other booth display accessories can be purchased through Global Convention Services. Please contact Global Convention Services directly to place an order for power and electrical services:

    Wes Moroz, Global Convention Services

    403-901-5750 or wmoroz@globalconvention.ca

    Marketplace Design & Layout:

    This year, we’re thrilled to introduce the Family Fun Zone to the Whoop-Up Days Marketplace! Featuring multiple bouncy castles, engaging stage programming—including a magic show and kids' pedal tractor pull—and more, this exciting addition is designed to draw families and increase daily foot traffic through the market.

    The Marketplace will be held in Trade Hall C and UFA Hall, strategically located near the midway, to create a seamless flow between the Market and Midway, ensuring maximum visibility and engagement for vendors. 

    We've carefully designed the layout with vendors in mind. Pink booths along the back are reserved for young entrepreneurs (vendors under 18), while green booths are dedicated to agriculture-focused vendors. At the heart of the market, red booths near the busking area are designated for food and beverage vendors, creating a welcoming space where visitors can enjoy a refreshing drink and a sweet treat while listening to live busker performances scheduled daily.

    With a thoughtfully designed layout and exciting new additions, this year’s Whoop-Up Days Marketplace promises to be a vibrant, high-traffic destination where vendors and visitors alike can connect, explore, and enjoy the festivities.

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  • Vendor Placement 

    Vendor placement will be determined at the discretion of market management to ensure a balanced layout that enhances the overall marketplace experience. All booth assignments will be made with the best interests of the event and its vendors in mind.

    Please note, that booth locations selected by vendors approved during our early bird sale will be honoured. 

  • Vendor Move-In

    August 17 10 AM - 7 PM  
    August 18 10 AM - 7 PM  
    August 19 8 AM - 11 AM *Available by request only

    If vendors have not formally requested to move in on the morning of August 19 via email to the Marketplace Manager, and are not checked in by 2 PM on August 19, they are considered a no-show and risk their booth being re-assigned or sold to wait-listed vendors. 

    Vendor Move-Out

    August 23 11 PM - 1 AM
    August 24 8 AM - 5 PM
  • Site Access

    Parking will be provided to vendors on a first come, first served basis. No parking passes will be provided due to the limited parking available.

    Vendor badges will be available for vendors to access the Whoop-Up Days site.

  • Registration 

  • Vendor Discount

    To be considered for a vendor discount, please select below. Show Management will be in touch to confirm business details and pricing options prior to final approvals.
  • Food & Beverage Vendors

    Coca-Cola Canada Bottling Limited
  • As a valued vendor of Whoop-Up Days, we are excited to inform you that Lethbridge & District Exhibition (LDE) has a venue-wide partnership with Coca-Cola Canada Bottling Limited.

    Through this exciting partnership, Coca-Cola will be the exclusive supplier of non-alcoholic beverages for resale, distribution, promotion or marketing at Whoop-Up Days 2025. As such, external beverages such as lemonade, slushies, smoothies, ice caps etc. are not permitted for resale, distribution, promotion or marketing at Lethbridge & District Exhibition, Agri-food Hub & Trade Centre and all buildings and facilities unless approved by LDE in advance.

    By submitting this application, I acknowledge that all beverages sold will be Coca-Cola-branded beverages, purchased through LDE.

  • Equipment & Display Vehicles

    • Individuals operating equipment for set-up or display purposes must carry an insurance policy for a minimum of $2 million in liability and property damage coverage, must be able to present their operator’s license to LDE staff, and must wear hi-visibility vests while operating equipment.
    • When equipment and/or vehicles are operating during move-in/out, all persons in the event space must wear hi-visibility vests and other appropriate PPE as designated by LDE staff.
    • For equipment and display vehicles, ignition systems must be kept locked at all times. If locking is not possible, battery cables must be removed. Fuel levels in tanks or cylinders cannot be more than ¼ full and all such tanks or cylinders must be equipped with a lock-on fuel cap.
    • As a standard safety procedure, a set of keys must remain on-site with LDE staff when a vehicle or equipment is left on-site overnight.
    • Mats, drip trays, or poly sheeting must be placed on the floor under the engines and tires of all equipment or vehicles.
    • Wet or muddy vehicles/equipment are not permitted in the venue. Operators are responsible for cleaning/drying before entering the venue.
    • Washing vehicles/equipment inside the venue is not permitted. If washing is required outside, arrangements must be made in advance with the Marketplace Manager.
    • Vehicles with studded tires are not permitted in the venue.
  • Insurance

  • Lethbridge & District Exhibition, its officers and its agents will not be held responsible or liable for any manner of loss or damage that may occur to property or persons during times of move-in, event, and move-out. Vendors are responsible for all their materials and should always take adequate security measures.


    All food & beverage vendors must provide proof of insurance “Certificate of Insurance” as evidence that insurance is maintained for their booth, including comprehensive general liability and property damage with a minimum limit of $2,000,000.


    The Certificate of Insurance must list “Lethbridge & District Exhibition” as an additional insured.

    Non-food and beverage vendors are strongly encouraged but not required to provide proof of insurance.

    Deadline for insurance submission: July 30, 2025

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  • Payment

  • Invoices will be sent to all vendors upon application approval.

    To provide your credit card information to Finance via phone, please call 403-328-4491

    To make payment in person please visit our reception office located on the second floor of the Agri-food Hub & Trade Centre during regular office hours Monday - Friday, 8:00 a.m. - 4:30 p.m. (Closed over the noon hour)

    Interac e-mail money transfer:  payments@agrifoodhub.ca   Password: Expark 

    Cheques can be mailed to 101 Exhibition Way S, Lethbridge, AB, T1J 4R3


    For e-transfer and cheque payments, please include your booth name and the event (WUD Marketplace) you are submitting payment for. 

  • Refund Policy

    1. Eligibility for Refunds
      • If the vendor wishes to withdraw from the event before July 30, 2025, a partial refund may be issued, less an administrative fee of $250. 
      • No refunds will be issued for withdrawals after July 30, 2025
    2. Requesting a Refund
      • Vendors must submit a refund request in writing to the event organizers. 
      • Refund requests should be made before July 30, 2025.
      • The refund request must include the vendor's name, contact information, and the reason for the request. 
    3. Processing Refunds
      • Lethbridge and District Exhibition will review refund requests within 3 business days. 
      • Approved refunds will be issued using the original method of payment.
  • Terms & Conditions

    Whoop-Up Days Marketplace 2025
  • I hereby declare that I have read and accepted the terms and conditions of the participation contract and agree to abide by the Rules and Regulations of Whoop-Up Days 2025, and any agreements which may be imposed by the relevant authorities of Lethbridge & District Exhibition (LDE) as a condition of allotment of space.
     
    We hereby sign and agree to be bound by the following:
     
    1.  LDE will attempt to accommodate all requests but due to limited space, vendors will not be permitted to select their location.
     
    2. Vendors must attend the Marketplace for all the dates and hours outlined; partial attendance will not be considered.
     
    3. LDE reserves the right to move booth placements, if required, up until the event move-in.
     
    4. Vendors are to wait for approval of confirmation before contacting Lethbridge & District Exhibition to submit payment.
     
    5. A $250 booth deposit must be received within five business days of receiving the invoice; otherwise, booth spaces will be released to waitlisted vendors. Booths will not be held beyond the deposit deadline.

    6. Payment must be received in full by July 23, 2025, or booth spaces will be released to waitlisted vendors.

    7. Vendors must be moved in August 19 by 2:00 PM or will be considered no-shows. No refunds will be issued and booth space will be sold to waitlisted vendors.
     
    8. Vendors must not sublet or share booth space with any other business or vendor.
     
    9. Direct selling is only allowed within booth space.
     
    10. Lotteries and 50/50 programs are not permitted. No purchase-necessary draws are permitted but must take place within booth space.
     
    11. Vendors must wear provided vendor badges in their booth.
     
    12. All vendors will be provided 2 folding chairs, 6’ skirted table, 8’ back drape and 3’ side drape for their booth.
     
    13. Signage must be professionally printed, free-standing (no tacks, nails or tape may be used on walls or floors), no taller than 12 feet, and must remain within booth space. 
     
    14. Security will be in effect from move-in until the conclusion of move-out. LDE is not responsible for lost or stolen goods. 
     
    15. Parking is not included for vendors.

    16. Camping is NOT permitted on-site. 
     
    17. Lethbridge & District Exhibition reserves the right to cancel booth space if vendors are breaking agreed-upon terms.
     
    18. Vendors acknowledge that all rights, titles and interests in the video(s) and/or photograph(s) taken at the Whoop-Up Days Marketplace, being original works, belong to Lethbridge & District Exhibition for marketing purposes.
     
    19. No vendor will have exclusive rights to products. Other vendors will be permitted to sell similar products. Price undercutting will not be permitted. 
     
    20. No threatening or aggressive behaviour toward Lethbridge & District Exhibition employees, contractors, security, members of the public, or other vendors will be tolerated.
     
    21. No helium or propane cylinders are permitted in the Agri-food Hub & Trade Centre. Helium balloons are also not permitted within the facility.
     
    22. No animals except certified service animals are permitted in the Agri-food Hub & Trade Centre.
     
    23. No smoking of cigarettes, vaping or marijuana is permitted inside the Agri-food Hub & Trade Centre.
     
    24.  Forklifts will be available on-site for move-in from August 17, 10:00 AM – 4:00 PM and August 18, 10:00 AM – 4:00 PM Forklift and material handling services are to be arranged through Global Convention Services. 
     
    25. All food and/or beverage vendors must comply with the Alberta Health Food Safety Regulations, which includes submitting a Special Event Food Vendor Notification to both LDE and AHS.
     
    26. All personal service vendors (face paint/makeup, temporary tattoos, Henna, etc.) must comply with Alberta Health Services Regulations and must submit a Temporary Personal Services Vendor Notification to both LDE and AHS.
     
    27.  LDE may at any time at its discretion, remove the vendor, and/or its employees/volunteers from campus for any violation of this contract.

    28. No sale of weapons (knives, swords, blades, guns etc.)  will be permitted at the Whoop-Up Days Marketplace.

    29. All Vendors must enter the venue via the back-of-house loading zone. Load-in/out through the main entrances of the venue is NOT permitted.

    30. For load-in/out vehicles must enter the loading zone via the north parking lot and immediately move their vehicles once unloaded.

    31. Vehicles are NOT permitted to drive into the venue to unload. Display vehicles and equipment are an exception and must be discussed with the Marketplace Manager in advance.

    32. Equipment, carts, pallet jacks, etc. are not permitted in the event space until the guests have cleared the space.

    33. Vehicles are not permitted to park in the loading zone; this area is strictly for unloading.

    34. Children 15 years or under are not permitted to enter the back of the house corridor without adult supervision.

    35. Under no circumstances can anyone other than LDE staff make electrical service connections or repairs.

    36. Electrical cords will not be provided by LDE. Vendors must provide their extension cords, as the power may not be located directly within reach of their booth.   

    37. Electrical cords must be organized and properly covered so as not to present a tripping hazard.

    38. The only tape permitted to be used on the floor, walls and other surfaces of the venue is gaffer’s tape. All other kinds of tape, tacks, nails, screws, and other items that may cause damage are NOT permitted. 

    39. LDE and Marketplace staff and management reserve the right to remove any inappropriate or indecent items from booth spaces at any time. Items or displays promoting gang affiliations or any form of hate speech will not be tolerated.

  • Application Submission

    This entry is subject and bound to all Whoop-Up Days Marketplace Terms & Conditions. The applicant, having read application and Terms & Conditions understands they form part of this contract, as entered into with Lethbridge & District Exhibition.

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  • Application approvals may take up to two weeks. You will receive an email notifying you of your application status—approved, denied, or waitlisted.

    For any questions, please contact Kaira Cale at whoopupdays@agrifoodhub.ca

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