Ireland consumer Gift Card survey
This survey is designed to understand more about how consumers feel about Gift Cards. Your responses will help us to develop the Town & City Gift Card offering for consumers. As a thank you for taking part, please tell us your email address at the end of the survey to be entered into a prize draw to win a €50 Town & City Gift Card of your choice.
What age bracket are you in?
18-24
25-34
35-44
45-54
55-64
65-74
75 upwards
Is supporting local businesses/your community important to you?
Yes
No
Has supporting local businesses/your community become more important to you over the past 12 months?
Yes
No
Do you believe that more needs to be done to support local businesses?
Yes
No
What is your main reason for supporting local businesses?
To help my town/city to thrive
To keep the businesses I like open
For environmental reasons
It’s easier/more convenient
Are there any other reasons that you support local businesses?
How much do you typically spend on Gift Cards each year?
€0 - €50
€51 - €100
€101 - €200
€201- €300
€301 - €400
€401 - €500
More than €501
When buying Gift Cards, which of the following are factors in your decision? Please tick all that apply
Choice for recipient
Support for local businesses
How soon you can get the Gift Card
Expiry date of Gift Card
Are there any other factors that influence your decision of which Gift Card to buy?
Would you like to receive a Gift Card that can be spent with local independent and national businesses
Yes
No
What type of Gift Cards do you prefer to receive?
Multi-store Gift Cards
Single retailer Gift Cards
How quickly do you tend to spend your Gift Card?
Within 3 months
Within 3-6 months
Within 6-9 months
Within 9-12 months
Over 12 months
When spending a Gift Card, do you tend to spend more than the value on the card?
Yes
No
If you answered yes to the above, how much do you tend to spend on top of a €50 Gift Card?
€1 - €10 more
€11 - €20 more
€21 - €30 more
€31 - €40 more
€41 - €50 more
More than €51
Have you ever bought or received a Town & City Gift Card?
Yes
No
Back
Next
What do you like about Town & City Gift Cards? Please tick all that apply
Support for local businesses
Easy to use
Overall choice
The mix of national brands and independent businesses
Are there any other reasons that you like Town & City Gift Cards?
Is there anything you dislike about Town & City Gift Cards?
Back
Next
Have you ever bought or received another type of Gift Card/voucher? Please tick all that apply
A multi-store Gift Card/voucher
Single retailer Gift Card/voucher
What did you like about the above Gift Cards/vouchers?
What did you dislike about the above Gift Cards/vouchers?
Back
Next
We are looking for participants to take part in a short telephone call to find out more about how people use Gift Cards. Those selected will receive a €50 Town & City Gift Card of their choice, would you be willing to take part in this research? If so, please tell us your email address.
If you would like to be entered into the draw to win a €50 Town & City Gift Card, please enter your email:
Which Gift Card would you like to win?
Please Select
Ballinrobe 'The Lakes' Gift Card
Carndonagh Gift Card
Drogheda Gift Card
Letterkenny Shop LK Gift Card
Sligo Gift Card
Waterford Gift Card
Submit
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