• The Theory of Existing Alternatives: Program Overview Private Preview

    Take your first step in pivoting away from searching for problems towards the Startups-as-a-Science method.
  • Pursuing Problems is Pointless

    It's time to use a better way to uncover products that matter
  • For the last six years, we've applied the theory of existing alternatives to over 80 potential businesses in our venture-building practice. 

    We feel we've reached mastery of the methods. We're not the first to apply them, and we're drawing on hundreds of hours of training from two masters: Ash Maurya and Bob Moesta.

    THE PREVIEW IS NOW CLOSED. If you're still interested, please continue to fill out the form, and I'll get in touch by email. 

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