Target Audience Questionnare

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Name
First Name
Last Name
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Company Name* This field is required.
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Your Email* This field is required.
example@example.com
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Is your business primarily focused on:
Business-to-Business (B2B) – Selling products or services to other businesses
Business-to-Consumer (B2C) – Selling products or services directly to individual consumers
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What products or services do you offer?
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In what ways does the product or service you sell make your audience's life better or easier?
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7
Who are your main competitors?
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Are there any specific campaigns or promotions you would like to run?
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What type of content do you want to focus on?(Check all that apply)
Productive/Service promotions
Educational content
Behind-the-scenes
User-generated content
Influencer collaborations
Testimonials/Reviews
Other
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How would you describe your brand's voice and tone?
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Are there any specific keywords, phrases, or hashtags you want to be associated with your brand?
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What demographic are you targeting?Please Be Specific: Demographics typically include information about the audience's gender, age, education, and marital status.
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Are their any specific locations you would like to target?Click the plus sign to add more entries
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What is the estimated income range of your target audience?Select all that apply
Under $25,000
$25,000 - $50,000
$50,000 - $75,000
$75,000 - $100,000
$100,000 - $150,000
$150,000 - $200,000
Over $200,000
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What industry does your target audience work in?This question is most relevant if you have a business-to-business (B2B) business. By identifying the different industries you serve, you can customize marketing campaigns to most fully resonate with those audiences.
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What hobbies does your target audience have?
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What challenges/fears does your target audience experience?
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What do you feel your audience cares about most?
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Who makes the purchasing decision?If you work in a B2B business selling accounting software, then the person who makes the purchasing decision is likely someone working in the finance department or the CFO. Identifying who makes the purchasing decision allows you to customize your messaging, images and ad targeting.
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What motivates the decision-maker to make a purchase?
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Who does the decision-maker go to when they need advice?
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Where does your ideal customer go when they want to make a purchase?
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What websites do they visit frequent online?
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What causes do they support?
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What stores do they like to shop at?
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Anything else you would like to include or let us know?
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