SEO Recommendation Request

Client Name

SID

City, State:

Street Address

Street Address Line 2

CityState / Province

Opportunity URL

Submitted By

List all current websites/domains that client wants SEO service(s) for:

Will they be proceeding with a Predesign,Semi-Custom, or Custom website?

If Custom, are they willing to go live with a Predesign first?

Custom websites (without a Predesign) may cause delays in some SEO delivery depending upon how long it takes for the Custom site to go live

Does the client have a physical office/location where they see clients or patients, or are they virtual?

Does the client have any intent to modify their business name, address, phone or domain name in the near future? If so, please provide any known details

What is their industry; is it niche? What are their specialties/focus?

Who is their audience that they want to target and attract to their business (specific as possible)?

Will they share who their local competitors are?

Who are their local competitors?

If known, what is their budget for digital marketing services? If unknown, have they mentioned if/how money will factor into their decision?

Would they be interested in purchasing an additional Link Strategies add-on (if legacy SEO), PPC, or LSAs if it would contribute to increased SEO performance/ROI?

What goals are they trying to achieve with digital marketing? I.e., Immediate, short-term/long term ROI, expectations

What expectations have they mentioned to you regarding their digital marketing?

Has the client expressed concerns about a set timeframe for going live, or when they are expecting lead results?

Any concerns or information you would like us to be aware of?

Examples: negative reviews, published legal documents, multiple websites, etc.

Are they aware this is focused on local/regional SEO only (depending on their package)? If client requires a national approach, consider EDEN (Nifty's Dental Elite)

Will they allow us to publish their business address on Google Business Profile and other business listings?

Express the criticality of having a brick-and-mortar business address; Google sees a verified, physical business address as an indicator of a business's trustworthiness and legitimacy. Not having a verified physical address will be detrimental to their SEO performance

If they have existing Google Business Profiles, please list them below:

Please discuss the importance of reviews, especially Google Business Reviews, with the client as these play a significant role in helping the client with their Google Map Pack rankings and in building trust and authority with Google, as well as strengthening their online reputation

Will they allow us to set up CallRail? (A tracking phone number will be placed on their website in lieu of their existing phone number) We will include Call Rail free of charge for legacy SEO clients

Express the importance of being able to listen to their calls (leads)

Syndicated Blogs include content from our primary industries and specialties. If this client has a non-standard specialty, are they aware the syndicated blog may not have content specific to their exact specialties? (Client may choose to decline Syndicated Blogs and have it excluded)

SEO Recommendation Request

Setting Proper SEO Expectations